Bob Lederer RFL Communications, Inc.

Pollsters Must Discover Correct Phone, Online Balance / RBDR

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November 11, 2020

Today on RBDR: The Mellman Group President, Mark Mellman, discusses his strong belief in the need for pollsters to gain a better understanding of the balance of tools – online, phone, etc. – needed by pollsters in order to achieve the most accurate polls.

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Bob Lederer RFL Communications, Inc.

Crucial New Variables In 2020 Polling/ RBDR

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November 13, 2019

Today on RBDR: Mellman Group President Mark Mellman blogs that pollsters preparing to apply their expertise in 2020 need to devote special attention to crucial changes that have taken place with respect to modes of data collection (landline versus mobile phone versus texting).

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Bob Lederer RFL Communications, Inc.

Polling Failure Again… In Israel and Australia | RBDR

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May 30, 2019

Today on RBDR: Polling runs into more problems, first with exit polls in Israel n April, and with 16 distinct pre-election polls that all incorrectly predicted Australia’s election in May.

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Bob Lederer RBDR

Brooks gives up reins at Directions Research. 1st answers to UK polling issues. (RBDR 5.18.2015)

Today on RBDR: 1) Directions Research names a new President & CMO, Jim Lane, who takes over for founder Randy Brooks, President of the agency since its inception 27 years ago. 2) UK pollsters are digging into their data to try and discover what went wrong with their May 7th projections for the Parliamentary election. As they do, others are speculating what may have gone wrong.

RBDR is sponsored by FocusVision, your single source solution for quantitative and qualitative research. To access the new FocusVision, AOL, SSI study concerning use of videos in survey research you can visit:

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FocusVision and AOL, in concert with SSI, have released a study that shed light on surveys built around surveys: https://mail.google.com/mail/u/0/#inbox/14cbf444d33b219c?projector=1

Focus vision is hosting a seminar on this study on May 19, You can still register at: https://attendee.gotowebinar.com/register/541691261935004673

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Bob Lederer RFL Communications, Inc.

Client MR attitude, behavior re new MR tools has changed (RBDR–6/23/2014)

Sponsored by Precision Opinion (http://www.PrecisionOpinion.com), for phone, focus+ and online, the most trusted name in market research.

Precision Opinion’s YouSay! mobile platform offers large domestic and international panels, along with a dynamic mobile survey platform that converts seamlessly to the screen size of smartphones and tablets — including IOs, Droid and Windows. In addition, the separate YouSay! app is generations above others in GeoFencing, Beacon Testing’s and Push Notifications. YouSay! is already designed to work with the release of IOs8 and offers the most competitive pricing around, including a “no-charge-per-complete” pricing structure.

Find out about it at http://www.yousaymobile.com.

Today: 1) RBDR congratulates Gayle Fuguitt on her election to the MRC Hall of Fame. 2) A review of the Innovation Insights Exchange conference in Atlanta last week from the vantage point of MR innovation adoption by client market research departments. 3) Eric Cantor’s stunning primary loss left a number of pollsters unnerved about how pre-primary polling was so far off.