Bob Lederer RFL Communications, Inc.

Market Research Can Be Key To Revival Of Societal Truth / RBDR

Please cast your vote for Research Business DAILY Report for the Market Research Podcast of the Year Award for 2021, conducted by Little Bird Marketing. Voting is open through August 31. Cast your vote at https://info.littlebirdmarketing.com/mr-podcast-award

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August 5, 2021

Today on RBDR: ThinkNow CEO Mario Carrasco’s recent blog suggested a highly unusual and unexpected role for market research, which he says can help lead to a reinstitution of “truth” across the American public.

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Bob Lederer RFL Communications, Inc.

Post-Covid Research Won’t Resemble Pre-Covid / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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June 4, 2020

Today on RBDR: ThinkNow’s Mario Carrasco admits he was in the dumps in the early stages of the Coronavirus, but then came to the conclusion that after the virus is overcome, research’s future will different and bright.

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Bob Lederer RBDR

Why Hispanic Research is Changing the MR Marketplace | RBDR

January 12th, 2016. Today on RBDR:

1) Three changes in Hispanic research will impact the research marketplace this year, according to ThinkNow’s Mario Carrasco.

2) A research shakeup at NBCUniversal moves Alan Wurtzel out of the function and shifts control of the department to Jeff Bader, President of Program Planning, Strategy & Research.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers..

Read Nuance’s article on “Tips for Choosing A Coding Partner” by clicking here.

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Bob Lederer RBDR

Microsoft acquires SwiftKey. Big Data’s oversights. Forbes’ BrandVoice guarantee. (RBDR 02.11.2016)

Today on RBDR:

1) Microsoft acquires popular mobile predictive technology app SwiftKey.

2) An amazing revelation about what Big Data has not been collecting, and the data diversity problems this apparent oversight is causing.

3) Forbes’ content marketing program, Forbes BrandVoice, has created a brandlift guarantee that returns a marketer’s money if it fails to deliver.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website.

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