Bob Lederer RFL Communications, Inc.

Google Advertising Plans Revealed At Its Annual Affair / RBDR

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May 27, 2022

Today on RBDR: Google hosted its yearly marketing and advertising conference this week to make public how its advertising will work without cookies. We have a summary and invite you to read the complete report from Advertising Age reporter Garett Sloane: https://adage.com/article/digital-marketing-ad-tech-news/news-google-marketing-live-advertising-conference/2418156

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Bob Lederer RFL Communications, Inc.

All the Ways Artificial Intelligence Benefits Market Research / RBDR

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March 28, 2022

Today on RBDR: Blogging about start-to-finish benefits of Artificial intelligence in a market research project, Analytics Insight leaves little doubt that it’s a new element in the MR department’s toolkit that deserves immediate consideration.

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Bob Lederer RFL Communications, Inc.

Hype About Machine Learning Far Exceeds Actual Implementations / RBDR

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Today on RBDR: There’s much discussion of the potential merits of Machine Learning, yet the number of implementations have been limited and successful implementations far fewer. A KDNuggets survey validated and clarified this situation: https://www.kdnuggets.com/2022/01/models-rarely-deployed-industrywide-failure-machine-learning-leadership.html

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Bob Lederer RBDR

How Scotiabank Caught Up To Competitors In AI Use / RBDR

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January 10, 2022

Today on RBDR: An important case history involving one of Canada’s biggest banking institutions, Scotiabank, demonstrates how slow adoption of artificial intelligence can be overcome and bolster competitive marketplace position. (Link to this blog: https://sloanreview.mit.edu/article/catching-up-fast-by-driving-value-from-ai/)

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Bob Lederer RFL Communications, Inc.

Gartner Marketing Predictions Foresee More Of Same / RBDR

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entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per
month). Visit Patreon.com/RBDR.

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January 5, 2022

Today on RBDR: Gartner is out with marketing predictions for just over the horizon (2023 – 2026), touching upon consumer opt-outs for their privacy,television advertising allocation shifts and other digital areas of note.

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http://ow.ly/CfFWE