Stan Sthanunathan’s AI and Machine Learning Successes / RBDR

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January 2, 2019

Today on RBDR: Unilever EVP CMI Stan Sthanunathan explains the
expertise his research function developed using AI and machine learning. It is also part of the core knowledge in the new book, “AI for Marketing and Product Innovation,” by Sthanunathan, A.K. Pradeep and Andrew Appel.

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Report Confirms Huge Demand for Data Scientists | RBDR

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October 22, 2018. Today on RBDR:

The World Economic Forum “Future of Jobs” report emphasizes the huge short-term need for data scientist skills. It’s not a new revelation but does dredge up the issue of what the research industry is doing to help businesses meet those employment demands.

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GroupSolver’s Automated Openend Response Breakthrough | RBDR

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July 23, 2018. Today on RBDR:

GroupSolver is an automated platform that removes the need for human intervention in creation, aggregation and collection of open end responses. Its 70% retention rate with Type A clients seems to be evidence of its rich content, delivered immeasurably faster than traditional and earlier automated systems.

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Automation Will Vastly Improve Sampling | RBDR

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February 14, 2018. Today on RBDR:

For most people, automation means manual work being replaced by machines. But P2Sample’s JD Deitch sees beyond that and expresses big ideas about how it will radically improve sample and the accuracy and worth of research projects.

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What Many Companies are Missing: Buyer-Centricity | RBDR

August 24, 2017. Today on RBDR:

1) UBMobile’s new “Gesture-Based Surveys” platform is specifically geared to provide enhancements on all the favorite new mobile survey capabilities.

2) Buyer Personas’ founder Tony Zambito discusses what a multitude of companies should pursue: concentration on buyer-centricity’s underutilized research components.

3) Recommended booklet reading material: “An Inside Look – Adapting to the Digital Brand Landscape Using Research.” Download your copy by clicking here.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to enhance and improve the standing of client research/insights as well as research agencies. Using experiences and the expertise collected from over 300 client research and 1,000 research agency organizations over 23-plus years, RFL Client Consulting is ready to boost their effectiveness and efficiency.

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