Changing Conditions Force MRers To Develop New Mindsets | RBDR

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June 6, 2019

Today on RBDR: In order to prolong an internal position for the market research function and to build on their contributions, 40-plus year researcher Larry Friedman says professionally-grounded market researchers have to develop a new research mindset in line with business’ vastly altered requirements.

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Gary Angel Pep Talk to Decision Scientists Re ML and AI | RBDR

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May 16, 2019

Today on RBDR: In another of his “Measurement Minutes,” Gary Angel of Digital Mortar gives decision scientists a pep talk, explaining, “Machine Learning is a tool for making sense of data, but until AI gets a lot less artificial the sense lives only in people.”

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Gary Angel: ML’s Curve Ball At Data Analysts | RBDR

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May 6, 2019

Today on RBDR: Welcome back to Digital Mortar’s Gary Angel, who delivers his second RBDR “Measurement Minute.” This episode is an expert look at Machine Learning and its unexpected impact on data analysts. What can they do to turn the emerging situation into a positive?

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Study Confirms Machine Learning Research Benefits / RBDR

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February 11, 2019.

Today on RBDR: Research innovations exist in abundance, but few of them can offer concrete research evidence of their effectiveness and efficiency. A February 2019 Marketing Science article by two MIT researchers presents evidence of some machine learning research superiority in terms of output, timing and cost savings.

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Stan Sthanunathan’s AI and Machine Learning Successes / RBDR

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January 2, 2019

Today on RBDR: Unilever EVP CMI Stan Sthanunathan explains the
expertise his research function developed using AI and machine learning. It is also part of the core knowledge in the new book, “AI for Marketing and Product Innovation,” by Sthanunathan, A.K. Pradeep and Andrew Appel.

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