Bob Lederer RFL Communications, Inc.

Connected TV Can Reach Undecided Voters / RBDR

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August 21, 2019

Today on RBDR: Connected TV can effectively “reach,” educate and potentially indoctrinate “GenZennials” – individuals under 18 plus a portion of Millennials (18-29). Connected TV could influence the large percentage of GenZennials who intend to vote in the 2020 primaries and presidential election, even establish party loyalties.

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Bob Lederer RBDR

Clustering Twitter Users into Demo-definable Groups | RBDR

July 19, 2017. Today on RBDR:

1) Penn State researchers are studying how to make demographic sense of Twitter users in groups so that these can be sliced and iced demographically.

2) MarketResearchCareer’s annual supplier study is out and we zero in on the choices of 3,200 respondents in Thought Leadership, Unique Methodologies, and Quality Deliverables among full-service agencies, qualitative agencies, syndicated providers, online sample and online survey software.

This week’s RBDR is sponsored by the industry expertise of Socratic Technologies. You can take advantage of Socratic’s work that has led to developed insights in varied areas of research. Chairman Bill MacElroy has recently prepared papers for the Market Research Institute International on topics, including “engagement gamification” at no cost.

To access Bill MacElroy’s paper on engagement gamification, please click here.

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Bob Lederer RBDR

Surveys: move is on to mobile. New FB virtual reality center. (RBDR 01.26.2016)

Today on RBDR:

1) The incredible research transition underway from PC survey taking to mobile is documented by Lucid’s Patrick Comer.

2) Facebook is opening a Pittsburgh research center to bring to market its Oculus virtual reality platform, what some see as the next big thing in research technology and capability.

RBDR is sponsored by L&E Research, where recruiting is their passion. Quality respondents plus quality information. It’s that simple.

Visit LEResearch.com, and while you’re there, check out its post about how to find and put together all the elements to go into gaining a clear picture for researchers of “the whole truth.” Find the direct link here.

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Bob Lederer RBDR

CASRO, MRA appeal to FCC re TCPA. “LUCID” to improve sample, its use. (RBDR 8.19.2015)

Today on RBDR: 1) CASRO and MRA appeal to the FCC to change or lighten its TCPA regulations prohibiting use of automated dialers to mobile phones. 2) Federated Sample officially changes it company name today, to LUCID, and CEO Patrick Comer explains the more important implications of this change–the better, more complete software servicing that will be available to fit customers’ evolving sampling needs.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Visit sotech.com

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