Bob Lederer RFL Communications, Inc.

Charges & Defense By Google Of Its Data Collection / RBDR

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April 25, 2022

Today on RBDR: Very few Google users have an understanding of the data Google collects through its Messenger and Dialer apps. Doug Leith, a Trinity College Dublin professor sees a nefarious side to the data being collected, which he shared with Google. The response from Google was that the business was not using the collected data in any way that jeopardized individuals.

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Bob Lederer RBDR

Campaign optimizing to the minute. NFL goes webcast & global (RBDR 10.26.2015)

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Today on RBDR:

1) Vector Media Group claims a breakthrough app that it promises will be capable of optimizing online campaigns down to the minute within two years.

2) Why the National Football League paid particular research attention to one of its games this weekend between two teams with losing records.

3) And two independent studies hammer home the point that data-driven marketing, complemented by analytics, are essential for successful marketing.

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