Bob Lederer RBDR

RFL on BOSS Academy Radio. Exclusive interview with IBM Watson CMO. (RBDR 03.29.2016)

Today on RBDR:

1) RBDR Producer Bob Lederer appeared on Paul Kirch’s BOSS Academy Program last week. The link to watch/listen to this show is here.

2) RBDR presents Part 1 of our exclusive, in-depth interview with IBM Watson CMO Stephen Gold.

RBDR is sponsored by Women in Research, encouraging the establishment of empowered and nurtured relationships among women in market research.

March is home to both International Women’s Day and Women’s History Month. As such, we’re proud to have “Women in Research” as this week’s RBDR sponsor.

WIRe is the only certified non-profit solely dedicated to the advancement of women in the marketing measurement industry. WIRe facilitates education, entrepreneurship and other career development goals through informal networking events around the globe, an educational webinar series, a speakers database, an “Office Hours” online Q&A series and an award winning one-to-one mentoring program. To find out more about WIRe’s programs or to join one of their upcoming free networking and educational events you can visit their website.

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Bob Lederer RBDR

Aldius Consulting wants to talk with research agencies. 4i opening 4i University. (RBDR 03.28.2016)

Today on RBDR:

1) Market research merger activity may have somewhat slowed, at least among high-profile agencies, but Aldius Consulting wants to speak with remaining independent agencies between $10 million and $30 million in annual revenues, based in North America.

2) 4i Consulting is opening 4i University this summer, to teach client market researchers new areas of expertise that they need to reduce their traditional market research spending and yet to grow their actionable insights at a faster pace.

RBDR is sponsored by Women in Research, encouraging the establishment of empowered and nurtured relationships among women in market research.

March is home to both International Women’s Day and Women’s History Month. As such, we’re proud to have “Women in Research” as this week’s RBDR sponsor.

WIRe is the only certified non-profit solely dedicated to the advancement of women in the marketing measurement industry. WIRe facilitates education, entrepreneurship and other career development goals through informal networking events around the globe, an educational webinar series, a speakers database, an “Office Hours” online Q&A series and an award winning one-to-one mentoring program.

To find out more about WIRe’s programs or to join one of their upcoming free networking and educational events, you can visit their website.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

FiveThirtyEight.com takes on PPM. Public trading of MRSS India. (RBDR 7.02.2015)

Today on RBDR: 1) Nielsen’s PPM gets probably unwanted public attention in a fivethirtyeight.com story about its possibly dampened radio ratings. 2) MRSS India is that country’s first publicly trade research agency. 3) Perhaps the most important research innovation discussed at IIDEX was a new capability that was privately shared by Marketing Evolution. (Kristin Luck tell us what she heard.)

RBDR is sponsored today and this week by Toluna, celebrating its 15th anniversary and anxiously sharing its view about the future of market research in a specially produced video featuring CEO Frederic-Charles Petit.

Here is the link: http://www.toluna-group.com/about-toluna/about/toluna-15-years

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Bob Lederer RBDR

Real CPM of digital advertising. Kristin Luck’s closeup look at Growth Hacking for MR agencies. (RBDR 4.20.2015)

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RBDR is sponsored by FocusVision, your single source solution for quantitative and qualitative research. To discover valuable information about FocusVision’s latest research addition, you can visit:

http://ww2.focusvision.com

Today on RBDR: 1) Kellogg Company’s Kevin Sidell guided digital advertisers through CPM realities when they contract for a new campaign. 2) What is Growth Hacking and why is it now an issue for market research? Kristin Luck, a proponent since the philosophy’s introduction, explains how it matters to research agencies.

Bob Lederer RBDR

comScore’s great financial week. Kristin Luck update. MR Toolbox Report (RBDR 2 16 2014)

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RBDR is sponsored by SoapBoxSample, a member of the ISA family of companies, providing a fresh approach to online research.

To access a video explaining MySoapBox Mobile, please visit: https://www.dropbox.com/s/j5q8bh2xod9zf5i/SoapBoxSampleClip.mov?dl=0

Today on RBDR: 1) comScore’s great financial week. 2) Reminder about RFL’s Market Research Toolbox Report, which is still accepting contributions about WHEN to opt for specific qualitative and quantitative research tools and techniques to foot the specific needs of any research project. 3) “Coffee with Kristin” launches on RBDR, offering the insights of one of the favorites of RBDR viewers, Kristin Luck.