Bob Lederer RBDR

Hydrox relaunches thanks to Trump. Henkel segmentation evolution. (RBDR 9.22.2015)

Today on RBDR: 1) Leaf decides to jump on board with Donald Trump’s corporate attack against Nabisco by reintroducing a longtime Oreo competitor, Hydrox. 2) Henkel’s updated study of consumer segmentations discovers that individuals don’t fit neatly into a single segmentation category as they shop varied PCG categories.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

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Bob Lederer RBDR

MR layoffs at Gen Mills, Kraft Heinz & Hershey (RBDR 7.23.2015)

Today on RBDR: With CPG companies experiencing continuing financial challenges, layoffs have begun, including significant numbers in the research function at several major corporations.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

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Bob Lederer RBDR

Kraft’s center-aisle initiatives. Unilever’s Sthanunathan on MR now & future. (RBDR 4.7.2015)

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Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today on RBDR: 1) Kraft reveals some of the things it is doing to the center aisles of retails outlets in order to juice up its marketing and sales. 2) Unilever SVP & CMI Stan Sthanunathan talks to Bob Lederer about current and future research tools and his special relationship with Unilever CMO Keith Weed.

Bob Lederer RBDR

Why online bests telephone polling. EU: get off Facebook for privacy. (RBDR 3.30.2015)

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RBDR is sponsored by FocusVision, your single source solution for quantitative and qualitative research. To discover valuable information about FocusVision’s latest research addition, you can visit:

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Today on RBDR: 1) A Signal survey says that 360º view of customers is the priority of 90% of marketers, yet only 6% of them say they have that information.  2) Canada’s top pollster of all time, Angus Reid, shares his data that compares telephone polling with online polling.  3) RBDR News Notes: The EU warns its citizens that having personal privacy from U.S. security services means getting off of Facebook. And the Heinz takeover of Kraft this June is expected by serious observers to lead of severe cuts in marketing

Bob Lederer RBDR

CIS’ opportunity to boost Kraft. Setting your career course in MR (RBDR 2.23.2015)

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RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Visit sotech.com

Today on RBDR: 1) Kraft Foods’ management shakeup seems to present an outstanding opportunity for its CIS group to help right the business. 2) Jim Heisler discusses his new book, “Job Seekers Guide to Careers in Market Research” with Bob Lederer.