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June 23, 2016 Bob Lederer RBDR

Twitter adds video uploading. Instagram makes the case for daily use. (RBDR 06.23.2016)

Today on RBDR:

1) Twitter announces that its users may now load a tweet with a video, limited to 140-seconds in length. This could bring substantial added value to tweets used by researchers.

2) Instagram makes the case for its daily use of its now 500 million total users. Each day, 300 million users go to Instagram to put it to use.

RBDR is sponsored by KL Communications, which asks, “Is your online community feeling stale?” That research field has been with us for 15 years, your online community may need freshening up. KL Communications has the means to do that and improve yours. Check out its Co-Creation capabilities and everything else they have to offer by visiting their blog.

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June 22, 2016 Bob Lederer RBDR

Exclusive interview with Unity Marketing’s Pam Danziger on marketing’s unknowns. (RBDR 06.22.2016)

Today on RBDR:

Companies like Unity Marketing are finding the research they are doing for clients is more challenging than before because they are dealing with marketing executives who are think they know all there is to know about marketing research. The reality: they have no idea of what they don’t know. Read the original blog by clicking here.

RBDR is sponsored by KL Communications, which asks, “Is your online community feeling stale?” That research field has been with us for 15 years, your online community may need freshening up. KL Communications has the means to do that and improve yours. Check out its Co-Creation capabilities, and everything else they have to offer, by visiting their blog.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

June 21, 2016 Bob Lederer RBDR

Facebook creates Canvas data resource. Zuckerberg predicts “crazy brain research.” (RBDR 06.21.2016)

Today on RBDR:

1) Facebook introduces Canvas, a mobile-oriented data resource for advertisers.

2) Facebook founder Mark Zuckerberg foresees “crazy brain research” which will have humans communicating their thoughts and emotions telepathically. Although Facebook is working on it, don’t expect to see it for half a century.

RBDR is sponsored by KL Communications, which asks, “Is your online community feeling stale?” That research field has been with us for 15 years, your online community may need freshening up. KL Communications has the means to do that and improve yours. Check out its Co-Creation capabilities, and everything else they have to offer, by visiting their blog.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

June 20, 2016 Bob Lederer RBDR

GfK names undergrad award winner. TCG projects 2nd half of 2016 business hiring. (RBDR 06.20.2016)

Today on RBDR:

1) GfK announces the winner of its fifth annual award for best undergraduate market research project by a U.S. university.

2) Business hiring expectations for the second-half of 2016 are projected by The Creative Group in its latest quarterly report.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

May 19, 2016 Bob Lederer RBDR

“American Authoritarianism”: Does it explain Trump? (RBDR 05.19.2016)

Today on RBDR: Finally, intensive research into the voters who are supporting Donald Trump, and more importantly “WHY,” explained in a Vox.com report by Amanda Taub, called “The Rise in American Authoritarianism.” Feel free to read the full report yourself by clicking here.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.