Bob Lederer RBDR

Denny’s MR figures out Millennials. Sticking point for dunnhumby buyers. (RBDR 9.16.2015)

Today on RBDR: 1) Burshek Research and Consulting explains research’s role in effecting a turnaround with Millennials and the nature market. 2) dunnhumby has been put up for sale by Tesco, but the giant UK supermarket chain is insisting as part of the deal that the new owner renegotiate terms with Tesco, provider of more than half of dunnhumby revenues, within 5 years.

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Bob Lederer RBDR

RBDR Client of Year Co-Creation Award. Tom De Ruyck on Gamification. (RBDR 12.10.2014)

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Today on RBDR: 1) RBDR announces the recipient of its 2014 Client of the Year in the Co-Creation category, co-sponsored by KL Communications. 2) Tom De Ruyck, Managing Partner at Insites Consulting, discusses what he learned about the use of gamification during his study for Greenbook GRIT.

Bob Lederer RFL Communications, Inc.

“Favoriting” to vanish? MR tools should answer “Why”; Google Glass won’t fly? (RBDR–5/20/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) A study from two European universities about Twitter “favoriting” explains why it happens but the capability may be on its last legs. 2) KL Communications President Kevin Lonnie takes on research industry satisfaction with the kids of research innovations it is willing to incorporate for better research. He says it is lacking in helping to capture “Why” for clients. 3) On Seeking Alpha, Leigh Grogen details several reasons why Google Glass is unlikely to become a hit with consumers.

Bob Lederer RFL Communications, Inc.

Media MR News from ARF ReThink with Bill Harvey (RBDR–3/27/2014)

Sponsored by KL Communications (http://www.klcommunications.com), THE experts in Customer Co-Creation, whose proprietary CrowdWeaving™ platform is powering the next generation of online insight communities.

Check out KL Communications’ latest newsletter for
insights into implementation of novel MR tools & techniques:

http://www.klcimages.com/klcnewsletter/marchnewsletter

Today: Bob Lederer gets an insider’s media research news update at ARF’s Annual Conference from the esteemed Bill Harvey. Subjects include neuroscience’s major jump into prominence thanks to an endorsement from ARF, introduction of new CBS TV network research and the cross-platform link between TiVo and Symphony Advanced Media.

Bob Lederer RFL Communications, Inc.

CIOs are obstacle to corporate analytics; MR must market MR to colleges (RBDR–3/26/2014)

Sponsored by KL Communications (http://www.klcommunications.com), THE experts in Customer Co-Creation, whose proprietary CrowdWeaving™ platform is powering the next generation of online insight communities.

Check out KL Communications’ latest newsletter for insights into implementation of novel MR tools & techniques:

http://www.klcimages.com/klcnewsletter/marchnewsletter

Today: 1) SAS study says CIOs are an obstacle to corporations’ use of analytics.

2) Nielsen Twitter TV is expanding from the U.S. to Australia and Italy.

3) RBDR’s Bob Lederer discusses his suggestion that the research industry launch a national reach out to all U.S. colleges and universities to build or maintain a solid market research class and, perhaps, MR program.