Bob Lederer RBDR

Exclusive interview with Unity Marketing’s Pam Danziger on marketing’s unknowns. (RBDR 06.22.2016)

Today on RBDR:

Companies like Unity Marketing are finding the research they are doing for clients is more challenging than before because they are dealing with marketing executives who are think they know all there is to know about marketing research. The reality: they have no idea of what they don’t know. Read the original blog by clicking here.

RBDR is sponsored by KL Communications, which asks, “Is your online community feeling stale?” That research field has been with us for 15 years, your online community may need freshening up. KL Communications has the means to do that and improve yours. Check out its Co-Creation capabilities, and everything else they have to offer, by visiting their blog.

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Bob Lederer RBDR

Facebook creates Canvas data resource. Zuckerberg predicts “crazy brain research.” (RBDR 06.21.2016)

Today on RBDR:

1) Facebook introduces Canvas, a mobile-oriented data resource for advertisers.

2) Facebook founder Mark Zuckerberg foresees “crazy brain research” which will have humans communicating their thoughts and emotions telepathically. Although Facebook is working on it, don’t expect to see it for half a century.

RBDR is sponsored by KL Communications, which asks, “Is your online community feeling stale?” That research field has been with us for 15 years, your online community may need freshening up. KL Communications has the means to do that and improve yours. Check out its Co-Creation capabilities, and everything else they have to offer, by visiting their blog.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

GfK names undergrad award winner. TCG projects 2nd half of 2016 business hiring. (RBDR 06.20.2016)

Today on RBDR:

1) GfK announces the winner of its fifth annual award for best undergraduate market research project by a U.S. university.

2) Business hiring expectations for the second-half of 2016 are projected by The Creative Group in its latest quarterly report.

RBDR is sponsored by KL Communications, which asks, “Is your online community feeling stale?” That research field has been with us for 15 years, your online community may need freshening up. KL Communications has the means to do that and improve yours. Check out its Co-Creation capabilities and everything else it has to offer by visiting their website.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

“American Authoritarianism”: Does it explain Trump? (RBDR 05.19.2016)

Today on RBDR: Finally, intensive research into the voters who are supporting Donald Trump, and more importantly “WHY,” explained in a Vox.com report by Amanda Taub, called “The Rise in American Authoritarianism.” Feel free to read the full report yourself by clicking here.

RBDR is sponsored by KL Communications, which asks, “Is your online community feeling stale?” That research field has been with us for 15 years, your online community may need freshening up. KL Communications has the means to do that and improve yours. Check out its Co-Creation capabilities. Visit their website for more information.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

MRXers: watch the “Opt-Out Effect.” SSI claims access to 480 million cell numbers. (RBDR 05.18.2016)

Today on RBDR:

1) Marketers need to be paying attention to the “Opt-Out Effect,” where consumers elect not to receive marketers’ messages any longer.

2) SSI’s Smart Cell Sample claims to bring researchers access to 480 million cell phone numbers that have been confirmed by mobile phone companies.

RBDR is sponsored by KL Communications, which asks, “Is your online community feeling stale?” That research field has been with us for 15 years, your online community may need freshening up. KL Communications has the means to do that and improve yours. Check out its Co-Creation capabilities. Visit their blog to find out how.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.