Today: 1) Intel introduces its newest, fastest, most robust data processor, which will expand research’s data handling–including volumes–capabilities and speed. 2) India’s TV and readership ratings go dark as the current TAM group (Kantar and Nielsen) seek to reverse new media research ownership guidelines. 3) Canada’s Agricultural Minister invests $4 million with Canadian Poultry Research Council to firm up the agribusiness sector. 4) Confirmit’s MYMobile app wins the TMC Customer 2014 of the Year Award. 5) Yahoo! Labs and Carnegie Mellon University researchers will collaborate in the next five years on smartphone app development and algorithms that can predict human behavior.
Serge Matta named comScore’s new CEO; IBISWorld says MR buyers have the leverage with vendors; Kantar goes to India courts re new TV Ratings Standards; Unilever’s Sthanunathan to keynote ESOMAR MENAP meeting (RBDR–2/13/2014)
Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tops and methodologies tackle marketing complexities so that you can make more confident business decisions.
Today: 1) comScore shuffles its executive management team around hiring of new CEO Serge Matta. 2) IBISWorld study reports that MR buyers have the negotiating leverage in dealing with MR vendors. 3) Kantar Marketing goes to court in India regarding new TV Ratings Standards, arguing that the new rules should have been approved by the country’s Parliament. 4) At ESOMAR’s MENAP meeting in Dubai next month, Unilever SVP-Consumer & Market Insights Stan Sthanunathan will deliver the keynote, with attention on the 7 mainstream trends that could shape the insights industry in the next decade.
What will be the MR Impact from Wearable Technology? India’s complex TV ratings transfer from TAM (Kantar & Nielsen) to BARC & Mediametrie; Google appealing France’s privacy fine (RBDR–1/22/2014)
Today: 1) C+R SVP Bob Relihan examines wearable technology and how it might impact traditional market research.
2) India is preparing to undergo a change of TV rating meter services, but guidelines instituted behind this change may wreak havoc this year.
3) Google will appeal the France CNIL 150,000 Euro fine for ignoring privacy guidelines.
Decision Analyst President & CEO Jerry Thomas has a new thought piece about Brand Strategy and where we go with it going forward. Read it by clicking on this link:
http://www.decisionanalyst.com/daiv2/brandstrategy.dai
Sponsored by Decision Analyst (http://www.decisionanalyst.com), helping companies build stronger brands through advanced analytics.
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Research Business DAILY Report is produced by RFL Communications (rflonline.com), publisher of 4 market research newsletters that strongly complement these MR news videos:
• Research Business Report (technological and methodological changes that economically and constructively impact MR)
• Research Conference Report (summarizing conference speeches from around the world that present ideas, philosophies, methods, tactics, etc. that break new ground)
• Research Department Report (profiling the inner workings of MR departments at leading companies around the world)
• Pharma Market Research Report (the World’s Only Publication that exclusively covers the interests, challenges, opportunities, etc. of MR professionals inside pharmaceutical, health care, biotech and medical device companies)
Analysis of Nielsen’s acquisition of Harris Interactive; A Worthy Read: Vaughn Mordecai’s “7 Things I’m Thankful for about the MR Industry” (RBDR–12/2/2013)
Today: 1) RBDR’s analysis of the Nielsen Company proposed acquisition of Harris Interactive suggests rationales and potential next steps. 2) Discovery Research’s Vaughn Mordecai’s touching blog commentary about “7 Things I’m Thankful for about the Market Research Industry.”
Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackles marketing complexities so that you can make more confident business decisions.
Joel Benenson disagrees but knows why 3/4 of U.S. “thinks” polls are biased; Many tweeters unknowingly reveal their physical location (RBDR–9/12/13)
Today: 1) Benenson Strategy Group President Joel Benenson (Obama’s pollster and advisor in his two presidential campaigns) responds to some of the results from Kantar’s survey that shows Americans think polling is biased. 2) A USC graduate student, Chris Weidemann, studied Twitter and he concluded that 20% of tweets inadvertently release the user’s physical location. He also developed an app that can detect tweeters’ locations.
Sponsored by Precision Opinion, for phone, focus+ and online–the most trusted name in market research.
On the Precision Opinion website, find out for yourself why this business has experienced explosive growth over the last two years: http://www.precisionopinion.com
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