Bob Lederer RBDR

Hints About WPP Plans for Kantar? | RBDR

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June 26, 2018. Today on RBDR:

A hint – from WPP and Reuters’ Katie Holton – about what the conglomerate should do about its Kantar research division emerged at the Cannes Lions International Festival of Creativity in France last week.

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Bob Lederer RBDR

Selling Kantar? Update from its President | RBDR

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June 19, 2018. Today on RBDR:

Kantar President Wayne Levings provides an update on the current and possible future role of Kantar, inside and independent of WPP.

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Bob Lederer RBDR

Progress by Polling Industry? (or Not) | RBDR

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January 22, 2018. Today on RBDR:

Polling was “fixed,” internationally, in 2017. So says a Kantar Lightspeed study. Or was it? Two U.S. polling experts question that. And a political poll from three very reputable U.S. companies has me wondering.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

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Bob Lederer RBDR

Is MR at a Crossroads with Clients Spending Less? | RBDR

October 31, 2017. Today on RBDR:

The research industry seems to be at a crossroads. Purchase of traditional research is on the wane. What is taking its place and what should and are research agencies doing in response?

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

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Bob Lederer RBDR

The Truth Re: DIY, MR Industry Growth, MR Tech | RBDR

September 11, 2017. Today on RBDR:

Survey Sampling President & CEO Chris Fanning discusses DIY research, what struggling giant research companies indicate to the full research industry and some hard truths about research technology.

This week’s RBDR is sponsored by Socratic Technologies, a leader in survey gamification and other cutting-edge engagement techniques.

If your organization is planning a corporate research meeting, consider inviting Socratic Chairman Bill MacElroy to speak to your group for free. Bill has prepared a one-hour, commercial-free seminar on “Modern Engagement Techniques” and will give your team an overview of many new ideas for making your survey work more entertaining and interesting for participants.

To learn more about the content of Bill’s presentation, click here.

To take Bill up on his offer, email him today!

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