Bob Lederer RBDR

Spotting Good Polls From ‘Crappy’ Polls | RBDR

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April 25, 2018. Today on RBDR:

Associated Press has new rules for its reporters who want to use poll results in their stories. Today, SurveyMonkey Chief Research Officer Jon Cohen explains how even a casual observer can discern a good poll from a crappy one.

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Bob Lederer RBDR

Pollsters Explain Election 2016 Inaccuracy | RBDR

November 14th, 2016. Today on RBDR:

A litany of many of the best pollsters state their leading reasons for the polling industry’s inaccurate predictions for the U.S. presidential election.

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Bob Lederer RBDR

SurveyMonkey’s coup w/NBC News. Meaning of Rentrak-Kantar deal. (RBDR 10.14.2014)

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Today on RBDR: 1) NBC News and SurveyMonkey begin a partnership that intends to improve online survey research based on proven polling methods and incorporation of evolving technologies. 2) Rentrak’s acquisition of Kantar Media’s U.S. business could fortify Rentrak’s position and capabilities in the domestic market but it is not seen as a threat to Nielsen’s TV data monopoly.