Bob Lederer RBDR

Study shows social can add to brand research (RBDR 1.19.2015)

RBDR is sponsored by SoapBoxSample, a member of the ISA family of companies, providing a fresh approach to online research.

Visit http://www.soapboxsample.com/survey-magazine-the-trust-relationship to access an article about consumer acceptance of passive metering, authored by SoapBoxSample Chief of Operations Jacqueline Rosales.

Today on RBDR: We interview the three key developers of a research study that demonstrated that social data is also quantitative and predictive, on top of what everyone accepts as its qualitative nature: University of Maryland Professor of Marketing Wendy Moe, Converseon CEO Rob Key and Rubinson Partners President Joel Rubinson.

Bob Lederer RBDR

Social media finds MR niche? RBDR’s 1st Client of the Year awarded (RBDR 12.1.2014)

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RBDR is sponsored today and this week by Toluna, featuring PanelPortal, a branded community solution that lets you listen and learn from the people you want to understand most.

To learn more, please visit: http://www.toluna-group.com/brands-connecting-with-people/panelportal/resources

On today’s RBDR: 1) Has social media finally earned research reliance? University of Maryland Professor Wendy Moe’s new paper is the evidence Rubinson Partners’ Joel Rubinson says he needs to say, Yes. 2) RBDR announces a new series of annual Client of the Year Awards for nearly 20 different research categories. Today, the first award is announced for the client making best use of Text Analytics.

Bob Lederer RBDR

Innovation decisions not including Qual. Stopping “surveys behaving badly” (RBDR 10.29.2014)

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RBDR is sponsored today by 2020 Research, helping you do better research.

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Here’s a a link to an impressive 2020 Research webinar with radically new research project insights that leading researchers use to delight clients with richer, faster insights:
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Check out http://www.2020Research.com

Today, on RBDR: 1) European Centre for Strategic Innovation CEO Alessandro Di Fiore points out that qualitative research is on the outside looking in concerning many corporations’ strategic and innovation processing–and what needs to happen to upend that trend. 2) Rubinson Partners’ Principal Joel Rubinson explains why he’s up in arms with “surveys that are behaving badly,” and what he would like to see done about that. (Read more detail at http://blog.joelrubinson.net)