Bob Lederer RBDR, RFL Communications, Inc.

Correcting New Advertising Campaign Misconceptions / RBDR

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January 3, 2022

Today on RBDR: Rubinson Partners’ President Joel Rubinson notes misconceptions that advertisers believe — and lead to marketing mediocrity. One is that buying the most reach for an advertising campaign leads to success (untrue). Second, that advertising cannot be measured by ROI metrics (also untrue).

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Bob Lederer RFL Communications, Inc.

Needed Changes In Marketing, MR, Mktg Analytics / RBDR

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June 3, 2020

Today on RBDR: Rubinson Partners President Joel Rubinson is observant, sharp and focused on marketing and marketing research to the point that he is calling for detailed changes in both of them and marketing analytics.

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Bob Lederer RBDR

Slow Research Growth? Check Your Relevance | RBDR

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October 30, 2018. Today on RBDR:

Joel Rubinson devoted a blog to a pervasive problem he believes exists within the market research industry: slow growth. Rubinson explains in today’s RBDR why he believes slow growth equals loss of relevancy.

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Bob Lederer RBDR

New Metric to Measure Ad Campaign Effectiveness | RBDR

August 31, 2017. Today on RBDR:

Joel Rubinson of Rubinson Partners presents a commentary about a newly identified metric that he says can help advertisers and researchers measure the effectiveness of their advertising campaign. Additionally, read Joel Rubinson’s blog posting on the matter by clicking here.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research and 1,000 research agency organizations over 23-plus years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

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Bob Lederer RBDR

Programmatic: another research advance MR is ignoring (RBDR 2.9.2015)

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Today on RBDR: Bill Harvey, President of Bill Harvey Consulting, and Joel Rubinson, President of Rubinson Partners, discuss the emergence of Programmatic Advertising, its impact on media research capabilities and why it is important to market researchers.