Bob Lederer RBDR

CIS’ opportunity to boost Kraft. Setting your career course in MR (RBDR 2.23.2015)

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Today on RBDR: 1) Kraft Foods’ management shakeup seems to present an outstanding opportunity for its CIS group to help right the business. 2) Jim Heisler discusses his new book, “Job Seekers Guide to Careers in Market Research” with Bob Lederer.

Bob Lederer RBDR

Client of the Year for Mobile MR, Neuroscience & Online Panels (RBDR 12.15.2014)

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Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

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Today on RBDR: Research Business DAILY Report “Client of the Year Awards” are unveiled for the Mobile Research, Neuroscience and Online Panel categories.

Bob Lederer RBDR

MR salaries already up. Bryson on what’s in store for Qual. (RBDR 11.19.2014)

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Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today on RBDR: 1) A Burtch Works U.S. compensation study down back July shows market researcher pay and benefits are already moving up. (Download the study: http://www.burtchworks.com/big-data-analyst-salary/big-data-career-tips/the-burtch-works-study/) 2) Reuters reports indications that Google Glass will commercially debut in 2015. 3) 2020 Research President Jim Bryson expects qualitative research as we know it to all but disappear within 10 years, but its evolution into single-phase qualitative/quantitative project work will be for the better.

Bob Lederer RBDR

The next MR Generation: how do we attract the best? (RBDR 11.18.2014)

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Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today on RBDR, a varied look at different ways of attracting
the next generation of market researchers to our industry, from Bob Lederer’s thoughts to summaries of two ESOMAR speeches, capped by an interview with a 45-year industry veteran, Jim Heisler.

He has a book coming out about what it’s like to work in research
and he is beginning a non-academic course for people with an
undergraduate degree and the desire to work in MR.