Bob Lederer RBDR

A look at business focus on CX. Toluna boosts staff by 20%. (RBDR 05.04.2016)

Today on RBDR:

1) Can a business focus too much on Customer Experience? Perhaps, but mostly in terms of the business’ leadership in the area. (Too many different executives involved in CX can cause problems.)

2) Not too many companies in recent memory have boosted their staff by 20% without making an acquisition, but Toluna made an announcement like that this week.

RBDR is sponsored today and this week by Decision Analyst, helping companies accelerate New Product development.

Read Decision Analyst President Jerry Thomas’ article on New Product development and discover how vital “determination” is for a company’s NP success. Read it by clicking here.

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Bob Lederer RBDR

C-suite difficulty in personalizing marketing. Vegas MR firm wins data lawsuit. (RBDR 04.07.2016)

Today on RBDR:

1) There is some consensus about the difficulty consumer companies have when they say they want to personalize their marketing. It is possible, but not without significant changes in corporate culture and implementation of technology.

2) Research agencies are probably pretty comfortable when they begin a research project, with people, processes and institutions in place, but what happens if there is a deliberate data collection breach? A Las Vegas MR agency sued and won a judgement against a local data collector for 2015 falsification of data and related damages.

  • (Our thanks to Kelley Styring for bringing this story to the attention of RBDR.)

RBDR is sponsored today and this week by Decision Analyst, helping build stronger brands through market mix modeling. You are invited to read Decision Analyst President Jerry W. Thomas’ article, “Market Mix Modeling.” Read it at this link.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Academy of Influencer Marketing. FocusVision CEO: MR needs new tools/techniques. (RBDR 04.06.2016)

Today on RBDR:

1) The Academy of Influencer Marketing is being created by Traackr to help marketers understand Influencers, with ideas on how to communicate with them and get them on your side.

2) New FocusVision CEO Jamin Brazil explains the needs and demands of market research agencies and client market research departments for the hottest research tools and techniques.

RBDR is sponsored today and this week by Decision Analyst, helping build stronger brands through market mix modeling. You are invited to read Decision Analyst President Jerry W. Thomas’ article, “Marketing Mix Modeling.” Read it at this link.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Mobile marketing impact. SurveyMonkey talks figures. Flaws facing sampling firms. (RBDR 04.05.2016)

Today on RBDR:

1) Some facts about the impact marketers can gain if they focus on mobile marketing, from Northwestern University Kellogg School of Marketing.

2) SurveyMonkey has made it a point not to say much of anything outside of their press releases, but CEO Zander Lurie answered questions on Quora in great detail.

3) There are two major technical deficiencies facing all sampling companies, which InnovateMR co-founder Matt Dusig says must be resolved.

RBDR is sponsored today and this week by Decision Analyst, helping build stronger brands through market mix modeling.

You are invited to read Decision Analyst President Jerry W. Thomas’ article, “Market Mix Modeling.” Read it at this link.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Where’s MR venture capital? Indian government is unhappy with BARC. Wall Street’s favorite Twitter metric. (RBDR 04.04.2016)

Today on RBDR:

1) If anyone asks you where venture capital money is being directed when it comes to research organizations, here is the latest from PitchBook.

2) The government of India goes public with its dissatisfaction with the new BARC TV ratings system because it feels there is a vast shortage of metered homes.

3) Twitter’s management has jumped here and there with reliance on varied metrics; Wall Street would like it to adopt an stick with “Time Watched.”

RBDR is sponsored today and this week by Decision Analyst, helping build stronger brands through market mix modeling. You are invited to read Decision Analyst President Jerry W. Thomas’ article, “Market Mix Modeling.” Find it by clicking this link.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.