Brand MR must separate brand, non-users. Shift to SM data’s implications on CX. (RBDR 10.25.2016)

Today on RBDR:

1) An important new research project explains why brand research must separate brand users from non-users. Read this report by clicking here.

2) Plus, a 2016 Customer Experience report from Falcon.io discovers the adoption and shift to social media data as the most important focal point for customer experience.

RBDR is sponsored this week by 20/20 Research, helping you do better research.

20/20 Research provides the most comprehensive array of research services and technology, supporting at three facilities everything from face-to-face research to digital chats, online discussions and streaming interviews through innovative technology platforms. Plus, it is backed by some of the best, most experienced support in the research field.

Download the 20/20 white paper that presents best practices in online discussions – not your run of the mill new ideas, but those based on advanced analytic study of this research technique. Read it by clicking here.

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How to make LinkedIn more valuable. What focus groups are not for. (RBDR 8.3.2015)

Today: 1) Two esteemed academics suggest multiple ways that LinkedIn could make its data even more worthwhile for business and research purposes. 2) Focus groups have questionable value for brand choices and color, look and tagline because it is more important to think in terms of standing out on the shelf than consumer preferences.

RBDR is sponsored today and this week by Decision Analyst, helping companies build stronger brands through advanced analytics.

You are invited to read Decision Analyst President Jerry Thomas’ article on making better sense of CPG new product sales projections.

The link: ​http://www.decisionanalyst.com/publ_art/SalesForecasting.dai