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Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.
Today on RBDR: 1) The Interactive Advertising Bureau is recommending a 70% threshold for digital media viewability measurement in 2015. 2) Dramatic changes are in store for marketing analytics in 2015, says an expert.
1) Tivo decided to study the new television phenomenon known as “binge viewing,” and to delve into the relatively new streaming-video-viewing trend.
2) Marketing authority and Black Ink President Jeff Winsper speaks about the threat posed by and positive potential opportunities for MR offered by marketing/predictive analytics.
Sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.
Research Business DAILY Report is produced by RFL Communications (rflonline.com), publisher of 4 market research newsletters that strongly complement these MR news videos:
• Research Business Report (technological and methodological changes that economically and constructively impact MR)
• Research Conference Report (summarizing conference speeches from around the world that present ideas, philosophies, methods, tactics, etc. that break new ground)
• Research Department Report (profiling the inner workings of MR departments at leading companies around the world)
• Pharma Market Research Report (the World’s Only Publication that exclusively covers the interests, challenges, opportunities, etc. of MR professionals inside pharmaceutical, health care, biotech and medical device companies)
Today: 1) Act-On Software projects a Big Data evolution in 2014 in which marketing zeroes in on several important elements it can provide. 2) In a not-to-be-missed interview, marketing Black Ink guru Jeff Winsper discusses marketing’s relationship with market research and how MR can elevate its internal status.
Sponsored today and this week by uSamp (http://www.usamp.com), The Answer Network, offering technology solutions and survey respondents for consumer and business insights.
