Bob Lederer RFL Communications, Inc.

Blank Discussion Guide Enables Crucial Missing Insights / RBDR

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March 21, 2022

Today on RBDR: On Jamin Brazil’s Happy Market Research Podcast, Mondelez Director of Insights and Analytics Nick Graham discussed how his qualitative research team’s successful use of blank discussion guides breached the gap of crucial consumer insights in spite of oceans of newly available data. (Podcast and transcript: https://happymr.com/nick-graham/?utm_source=rss&utm_medium=rss&utm_campaign=nick-graham)

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Bob Lederer RBDR

Academy of Influencer Marketing. FocusVision CEO: MR needs new tools/techniques. (RBDR 04.06.2016)

Today on RBDR:

1) The Academy of Influencer Marketing is being created by Traackr to help marketers understand Influencers, with ideas on how to communicate with them and get them on your side.

2) New FocusVision CEO Jamin Brazil explains the needs and demands of market research agencies and client market research departments for the hottest research tools and techniques.

RBDR is sponsored today and this week by Decision Analyst, helping build stronger brands through market mix modeling. You are invited to read Decision Analyst President Jerry W. Thomas’ article, “Marketing Mix Modeling.” Read it at this link.

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Bob Lederer RBDR

Nielsen PPM getting unwanted boost. Best MR search practices. (RBDR 4.23.2015)

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RBDR is sponsored by FocusVision, your single source solution for quantitative and qualitative research. To access the new FocusVision, AOL, SSI study concerning use of videos in survey research you can visit:

https://mail.google.com/mail/u/0/#inbox/14cbf444d33b219c?projector=1
FocusVision is also hosting a webinar on May 19 about the content of this study. You can register at:
https://attendee.gotowebinar.com/register/541691261935004673

Today on RBDR: 1) Nielsen’s Portable People Meter (PPM) has been scrutinized for its failings…Telos Alliance is promoting its Voltair processor to fill identified encoding voids. 2) Sourceone Management Services’ Megan Connell offers best practices for search marketing research.

Bob Lederer RBDR

Ipsos adopts GCS. Top CMO mistakes involve data. Yahoo new search algorithm. (RBDR 4.22.2015)

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here:ow.ly/CfFWE

RBDR is sponsored by FocusVision, your single source solution for quantitative and qualitative research. To access the new FocusVision, AOL, SSI study concerning use of videos in survey research you can visit:

https://mail.google.com/mail/u/0/#inbox/14cbf444d33b219c?projector=1
FocusVision is also hosting a webinar on May 19 about the content of this study. You can register at:
https://attendee.gotowebinar.com/register/541691261935004673
Today on RBDR: 1) Google Consumer Surveys adds an impressive new proponent and user, Ipsos. 2) Robert Bosch’s article on Marketing Magazine in the UK, “5 things CMOs can do to get fired” touches on 3 things that directly or indirectly relate to data and research. 3) Yahoo! Labs has developed an algorithm that purportedly can improve results from search campaigns.

Bob Lederer RBDR

Dealing with 5 Cognitive Survey Biases. “SilverPush” TV-to-mobile technology (RBDR 4.21.2015)

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here:ow.ly/CfFWE

RBDR is sponsored by FocusVision, your single source solution for quantitative and qualitative research. To discover valuable information about FocusVision’s new White Paper, released in conjunction with AOL and SSI, regarding video and survey participation/completion, you can visit:

https://mail.google.com/mail/u/0/#inbox/14cbf444d33b219c?projector=1

Today on RBDR: 1) Jayson Demers’ blog post on Forbes.com zeroes in on 5 entirely controllable (if properly identified) cognitive biases, and he makes it relatively easier to deal with them. 2) A small Indian technology company has introduced SilverPush, a technology that connects TVs to mobile devices so that viewing can be loaded there and reportable.