The Kantar & Colgate-Palmolive Vision for MRDs / RBDR

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November 15, 2021

Today on RBDR: A Kantar webinar, in collaboration with Colgate-Palmolive, presented “Insights 2030,” that emphasized that Clients Insights functions must reconstruct their everyday functions around imagination. Download this report (well worth your time!) at: https://www.kantar.com/campaigns/insights2030/download-report

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Unrealistic to Expect Major MR Change From Covid / RBDR

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June 9, 2020

Today on RBDR: Kantar (Consulting Group) Chief Knowledge Officer J. Walker Smith spotlights for researchers two times when consumers experienced major disruptions in the last 20 years. He says it may indicate less change among consumers than expected from the Coronavirus.

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Apple won’t collect personal customer data. “Vanishing Point” trend MR. (RBDR 7.14.2015)

Today on RBDR: 1) Datanami’s Alex Woodie explains Apple’s unbending attitude against collection of personal data from consumers. 2) At IIEX in Atlanta, Futures Group Executive Chairman J Walker Smith explained “Vanishing Point” trend research that identifies and explains how to benefit from hardly detectable emerging trends.

RBDR is sponsored today and this week by Lieberman Research Group. Put LRW’s “So What?” consulting, industry leading marketing science and cutting edge pragmatic brain science institute to work… to turn insight into impact for your business.

Check out LRWOnline.com, and for great insights into issues that deserve special attention visit LRWBlog.Net. (For instance, integrating multiple research technologies, a concern that expands every day.)