Today: 1) RBDR’s analysis of the Nielsen Company proposed acquisition of Harris Interactive suggests rationales and potential next steps. 2) Discovery Research’s Vaughn Mordecai’s touching blog commentary about “7 Things I’m Thankful for about the Market Research Industry.”
Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackles marketing complexities so that you can make more confident business decisions.
Today: 1) Ipsos reported its Q3 results and revised its perceptions of the world in which MR is operating and of the MR industry itself. 2) iMedia Connection’s “Next Wave Award” voted on by leading brand and agencies executives selected Sticky for 2013.
Sponsored by uSamp, The Answer Network offering technology solutions and survey respondents for consumer and business insights.
Ipsos’ financial report for its first half of 2013 includes an important macro review of MR conditions, plus analysis of what it believes the MR industry and its companies need to do to face current and emerging conditions. Avery Dennison Senior European Consumer Insights Manager Edward Appleton speaks about how he would like his MR vendors to extend themselves to upgrade their contributions and improve his department.
RFL Communications, Inc. 