Bob Lederer RFL Communications, Inc.

Why Schlesinger Group’s New Name Is SAGO / RBDR

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Today on RBDR: Reed Cundiff, who became Schlesinger Group’s new CEO last November spoke to RBDR about what is behind the decision to change the corporate name to SAGO.

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Bob Lederer RFL Communications, Inc.

IRI & The Consumer Info Evolution During Covid / RBDR

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May 5, 2021

Today on RBDR: Information Resources, Incorporated President – Market & Shopper Intelligence Jeremy Allen considers information choices that IRI customers may be seeking as the U.S. moves towards a point where the Coronavirus is no longer a major factor.

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Bob Lederer RBDR

Better Ad Targeting Incorporates Psychographics | RBDR

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October 11, 2018. Today on RBDR:

Research Management Technologies’ Bill Harvey returns for an all-new RBDR commentary, where he discusses the reasons that the usage of psychographics will enable better ad targeting.

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