Bob Lederer RFL Communications, Inc.

Gartner Marketing Predictions Foresee More Of Same / RBDR

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January 5, 2022

Today on RBDR: Gartner is out with marketing predictions for just over the horizon (2023 – 2026), touching upon consumer opt-outs for their privacy,television advertising allocation shifts and other digital areas of note.

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Bob Lederer RFL Communications, Inc.

Who is Bob Hoffman – And Why He Alleges An Ad Agency Conspiracy / RBDR

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September 24, 2019

Today’s RBDR: “Ad Contrarian” Blog author Bob Hoffman is “Chief Aggravation Officer” at Type A Group, also a former ad agency creative head and two-time CEO. He alleges some sort of advertising agency “conspiracy” in failing to uncover numerous online advertising scandals. (Link to blog: https://www.mumbrella.asia/2019/09/the-ad-industry-conspiracy-of-silence-on-digital-media-agencies-are-either-stupid-or-keeping-their-mouths-shut)

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Bob Lederer RBDR

Influencers brands hate dealing with. Native Apps may help mobile surveys. (RBDR 07.20.2016)

Today on RBDR:

1) Detailing the four types of online influencers that brands supposedly hate to deal with.

2) There are signs that online surveys on smartphones are running a rocky course, but MFour Mobile Research’s Chris St. Hilaire says there is a practical solution: Native Apps.

RBDR is sponsored by Survey Sampling, whose website can deliver expertise in mobile & geo-targeting, respondent experiences, international research, B2B, brand tracking, CATI flexibility and end-to-end solutions. Visit their website for more information.

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