Bob Lederer RBDR

Young people say brands are essential. Best Big Data use is small data (RBDR 9.30.2014)

RBDR is sponsored today and this week by 4i, the science of growth.

4i helps companies meet their never ending growth increase goals. Their forward-looking growth and foresight analytics-driven approach helps companies uncover future growth opportunities, size future demand, develop successful growth strategies, and identify new innovations to succeed in tomorrow’s marketplace. The company’s growth and foresight analytics have been proven over time to deliver more predictable and sustainable results that help clients realize unparalleled growth. For more information on 4i, please visit http://www.4iConsult.com.

4i’s special webinar focused on bigger bangs from insights and analytics functions this Wednesday, October 1 at 1PM EDT/12PM CDT.

Register for the webinar at: http://www.4igrowth.com

Today on RBR: 1) New Havas Worldwide research, published in its latest Prosumer Report, shows young people feel strongly about brands being an important part of their lives.
2) Actuate Corp. VP of Product Marketing & Innovation Allan Bonde makes the case that Big Data is best put to use by breaking it into small data that drives consumer apps.

Bob Lederer RBDR

ELLO challenges all social nets. WOMMA’s value of conversation study (RBDR 9.29.2014)

RBDR is sponsored today and this week by 4i, the science of growth.

4i helps companies meet their never ending growth increase goals, with a forward-looking growth and foresight analytics-driven approach that
• uncovers future growth opportunities,
• sizes future demand,
• develops successful growth strategies and
• identifies new innovations to succeed in tomorrow’s marketplace.

4i’s growth and foresight analytics have been proven over time to deliver more predictable and sustainable results that help clients realize unparalleled growth. For more information on 4i, please visit http://www.4iConsult.com.

4i’s special webinar focused on bigger bangs from insights and analytics functions this Wednesday, October 1 at 1PM EDT/12PM CDT. To register for the webinar, please visit: http://www.4igrowth.com

Today on RBR: 1) The new social network, Ello, takes on all established sites by talking up its advertising-free state. 2) WOMMA, the Word of Mouth Marketing Association, will release an important study this November that it says determines the value of a consumer conversation. 3) UK’s Information Commissioner’s Office says that app developers are asking users for too much personal information.

Bob Lederer RFL Communications, Inc.

IMAX CMO Eileen Campbell talks MR with Bob Lederer (RBDR 8/20/2014)

RBDR is sponsored today and this week by 4i, the science of growth.

4i (4iconsult.com) helps companies meet their never ending growth increase goals. Its forward-looking growth and foresight analytics-driven approach helps companies uncover future growth opportunities, size future demand, develop successful growth strategies, and identify new innovations to succeed in tomorrow’s marketplace. 4i’s growth and foresight analytics have been proven over time to deliver more predictable and sustainable results that help clients realize unparalleled growth.

4i’s special webinar focused on how insights and analytics functions can become Rock Stars is this Friday, August 22 at 1PM EDT/12PM CDT.

Register for the webinar at: https://attendee.gotowebinar.com/register/8375545577857226498

Today on RBR: The Chief Marketing Officer for IMAX, Eileen Campbell (formerly the CEO at Millward Brown) speaks with RBDR’s Bob Lederer about her new life on the client side and the veteran researcher’s changing perceptions of market research and its purveyors.