Today: 1) IBM opens an Accelerated Discovery Lab to focus on a Big Data breakthrough. 2) NodeXL graphically portrays what social media participants write, allowing brands to “see” who the most important participants are and the “hubs” and “bridges” that carry messages to and far.
Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackles marketing complexities so that you can make more confident business decisions.
1) IBM’s India-based Customer Experience Lab rolls out three new capabilities that impact social, mobile, Big Data & analytics.
Here is the link to this story for further info:
http://www.dmnews.com/ibm-aims-to-make-c-suite-a-little-sweeter/article/311522/
2) Nielsen is reportedly in discussions with the FTC about continuing to provide Arbitron software to interested parties after its proposed merger with the radio ratings giant.
3) Nielsen rolls out a “Topten” app for consumers, but receives criticism from privacy advocates because the new tool will be collecting data from consumers who use it and selling that info to customers.
4) Gannett hires a new VP MR and Mediatek brings on a new GM Corporate Marketing, who will also have complete control over corporate MR.
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Witness insights history. Joan Lewis, Global Consumer & Market Knowledge Officer atProcter & Gamble interviews Malcolm Gladwell on the future of our industry.http://www.iirusa.com/research/keynotes.xml?registration=RBR13
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