Bob Lederer RFL Communications, Inc.

Advertising Reach Took a Beating During Pandemic / RBDR

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October 21, 2021

Today on RBDR: At the IPA Effworks Global 2021 event in London last week, Diageo Global Marketing Effectiveness Director Kiel Peterson and HBSC CMO Becky Moffatt stressed how incredibly challenging the pandemic has made quality of reach for advertisers.

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Bob Lederer RBDR, RFL Communications, Inc.

Oracle buys Maxymizer. Google Glass returning. (RBDR 8.31.2015)

Today on RBDR:

1) Oracle enters an agreement to buy Maxymizer, boosting its Web viewing measurement and analysis.

2) New statistics reveal companies are shifting their focus and spending from customer channels to tracking the full customer journey and new evidence of the TV-Twitter connection, and its benefits.

3) Multiple reports says Google Glass is coming back, boasting additions and improvements.

RBDR is sponsored today and this week by Decision Analyst, helping companies build stronger brands through advanced analytics.

You are invited to read Decision Analyst President Jerry Thomas’ article on making better sense of CPG new product sales projections, which you can find by clicking HERE.

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