Agile Research Update | RBDR

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August 19, 2019

Today on RBDR: The unofficial leader of agile research, Gutcheck CEO Matt Warta, provides us with an upbeat update of the movement. For more information: https://www.gutcheckit.com.

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Hi-Tech Out-of-Touch About its Need for MR | RBDR

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January 30, 2018. Today on RBDR:

When SoapBox Sample attended the Consumer Electronics Show in Las Vegas a few weeks ago, it found reason after reason for hi-tech companies to start relying on marketing research in their innovation creation.

This week’s RBDR is sponsored by RFL ‘s Video Testimonial Service, bringing a loyal research agency/vendor’s happy, loyal customer experiences to life. We can deliver multiple versions of a highly loyal and appreciative customer’s positive feelings about your product and service in short video testimonials. Put them strategically on your website to build your revenues and profits.

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy, loyal customers and their experiences to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

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How Big Is and Should Big Data Be with MR? | RBDR

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January 18, 2018. Today on RBDR:

The engagement between Big Data and Marketing Research is proceeding slowly considering the estimated $187 billion being spent on Big Data overall. RBDR is looking for answers why.

This week’s RBDR is sponsored by RFL ‘s Video Testimonial Service, bringing a loyal research agency/vendor’s happy, loyal customer experiences to life. We can deliver multiple versions of a highly loyal and appreciative customer’s positive feelings about your product and service in short video testimonials. Put them strategically on your website to build your revenues and profits.

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy, loyal customers and their experiences to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

To view snippets from a sample Video Testimonial, please visit our main page and our publications page.

For details on how we can prepare an RFL Video Testimonial please click here.

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Clustering Twitter Users into Demo-definable Groups | RBDR

July 19, 2017. Today on RBDR:

1) Penn State researchers are studying how to make demographic sense of Twitter users in groups so that these can be sliced and iced demographically.

2) MarketResearchCareer’s annual supplier study is out and we zero in on the choices of 3,200 respondents in Thought Leadership, Unique Methodologies, and Quality Deliverables among full-service agencies, qualitative agencies, syndicated providers, online sample and online survey software.

This week’s RBDR is sponsored by the industry expertise of Socratic Technologies. You can take advantage of Socratic’s work that has led to developed insights in varied areas of research. Chairman Bill MacElroy has recently prepared papers for the Market Research Institute International on topics, including “engagement gamification” at no cost.

To access Bill MacElroy’s paper on engagement gamification, please click here.

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Gallup survey savaged; 9th annual best MR vendors report from MRCareer.com (RBDR–6/26/2014)

Sponsored by Precision Opinion (http://www.PrecisionOpinion.com), for phone, focus+ and online, the most trusted name in market research.

Precision Opinion’s YouSay! mobile platform offers large domestic and international panels, along with a dynamic mobile survey platform that converts seamlessly to the screen size of smartphones and tablets — including IOs, Droid and Windows. In addition, the separate YouSay! app is generations above others in GeoFencing, Beacon Testing’s and Push Notifications. YouSay! is already designed to work with the release of IOs8 and offers the most competitive pricing around, including a “no-charge-per-complete” pricing structure.

Find out about it at http://www.yousaymobile.com.

Today: 1) Gallup’s survey of influence of social media on American consumer purchases draws fire for age of the information and how evaluation was conducted. 2) MarketResearchCareer.com’s 9th Annual Survey of MR Professionals throws kudos at many different companies. 3) Pages views, unique visitors and clicks have been widely discredited as digital metrics, so two organizations have their own metric theories. Both are built on the premise of “time spent,” but that isn’t gathering full buy-in either.