6 Ways Your Survey Research May Mislead You / RBDR

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October 21, 2020

Today on RBDR: Ron Sellers, President at Grey Matter Research & Consulting, LLC, discusses “6 Ways Your Survey Research May Be Misleading You,” with special emphasis on three of the issues. One stunning conclusion: “We estimate 40 to 50% of responses in a typical online survey is complete trash.” (Email Ron@GreyMatterResearch.com to obtain a free copy of this study.)

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“Panel Quality is Atrocious Today” | RBDR

January 4th, 2017. Today on RBDR:

Are market researchers paying the close attention on respondents and their responses to ensure the highest quality project results? Grey Matter Research & Consulting Owner Ron Sellers says, “No.”

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