Bob Lederer RFL Communications, Inc.

Standard MR Approaches Are A Lose-Lose Situation / RBDR

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July 24, 2019

Today on RBDR: The “cons” of relying on standardized research for projects outweigh the “pros” by a wide margin, according to Stephan Teuber, Managing Director of Heidelberg, Germany research agency Gesellschaft fur Innovative Marktforshung mbH. He calls it a “lose-lose” for the client and their agency.

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Bob Lederer RFL Communications, Inc.

Changing Conditions Force MRers To Develop New Mindsets | RBDR

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June 6, 2019

Today on RBDR: In order to prolong an internal position for the market research function and to build on their contributions, 40-plus year researcher Larry Friedman says professionally-grounded market researchers have to develop a new research mindset in line with business’ vastly altered requirements.

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Bob Lederer RBDR

Surveys: move is on to mobile. New FB virtual reality center. (RBDR 01.26.2016)

Today on RBDR:

1) The incredible research transition underway from PC survey taking to mobile is documented by Lucid’s Patrick Comer.

2) Facebook is opening a Pittsburgh research center to bring to market its Oculus virtual reality platform, what some see as the next big thing in research technology and capability.

RBDR is sponsored by L&E Research, where recruiting is their passion. Quality respondents plus quality information. It’s that simple.

Visit LEResearch.com, and while you’re there, check out its post about how to find and put together all the elements to go into gaining a clear picture for researchers of “the whole truth.” Find the direct link here.

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Bob Lederer RBDR

Cambiar survey highlights MR developments. Facebook’s legal struggles with data. (RBDR 10.29.2015)

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Today on RBDR:

1) Cambiar’s 4th Annual Future of Research Survey tells some important things about the state of client research departments.

2) An overview of Facebook’s good and potentially bad legal experiences this week.

RBDR is sponsored by 20/20 Research, helping you do better research.

Visit 20/20’s website to see their articles and case studies, in order to maintain and upgrade your knowledge of which of the newest research innovations will work best for you, your research business and your research department.

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Bob Lederer RBDR

Reasons piling up for a new MR look at data quality (RBDR 5.7.2015)

Today on RBDR: Is the research industry up for a new round of online data quality initiatives? Several executives have pointed out problems with data quality and Mary Beth Weber of Sigma Validation, on RBDR’s “2 Minutes With,” presents her case for a new effort.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company. To find out more about Nuance: http://www.nuancecoding.com

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