Nielsen Financials Reveal Hot and Cold Research Industry Segments | RBDR

February 14, 2017. Today on RBDR:

1) DigitGap’s analysis of the last five years of the MR industry and projections for the next five years sees the U.S. MR industry reaching $24.3 billion by 2022.

2) Nielsen’s final financial quarterly report for 2016 indicates growth sectors not just for the company but the market research industry as a whole – and those that are struggling.

RBDR is sponsored this week by Burshek Research & Consulting, helping executives obtain uniquely rich and accurate market feedback so they can present, package, position, price and market brands, products and services with maximum market appeal and adoption.

In this week’s videos, watch President John Burshek’s very brief message for RBDR viewers about the upcoming webinar that points out why certain companies, particularly Amazon, have such successful customer centric programs. See it here.

Click here to sign up for Burshek Research & Consulting’s webinar on “Succeeding in Your Customer Centricity.”

No need to go on a “search” for today’s RBDR video. Subscribe for FREE and receive a personal email Monday – Thursday when the new RBDR is uploaded at about 7AM Central. Click here.

Guy Powell talks ROI of MR. (RBDR 04.13.2016)

Today on RBDR:

We could well be entering a new era in marketing research, one in which ROI of an MR department or its specific functions are measured. ProRelevant Marketing Solutions’ Guy Powell provides the details.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website by clicking here.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Mktg MUST CHANGE its media ways; U.S. MR recovery continues (RBDR 7/29/2014)

RBDR is sponsored by Curiosity InsightStream, a consumer insights company helping clients derive deep human insights through social media listening.

Find out detail about clients that have benefitted from working with Curiosity Insight Stream at:
Today on RBDR: 1) The world’s oldest research agency has changed its name. 2) MRA’s latest Research Industry Index shows continuing progress in the U.S. market research industry’s recovery from the Great Recession. 3) Northwestern Professor Emeritus Don Schultz blogs about how badly marketers need to finally cut the cord from their ways of the past.