Nielsen Financials Reveal Hot and Cold Research Industry Segments | RBDR

February 14, 2017. Today on RBDR:

1) DigitGap’s analysis of the last five years of the MR industry and projections for the next five years sees the U.S. MR industry reaching $24.3 billion by 2022.

2) Nielsen’s final financial quarterly report for 2016 indicates growth sectors not just for the company but the market research industry as a whole – and those that are struggling.

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Guy Powell talks ROI of MR. (RBDR 04.13.2016)

Today on RBDR:

We could well be entering a new era in marketing research, one in which ROI of an MR department or its specific functions are measured. ProRelevant Marketing Solutions’ Guy Powell provides the details.

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Mktg MUST CHANGE its media ways; U.S. MR recovery continues (RBDR 7/29/2014)

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Today on RBDR: 1) The world’s oldest research agency has changed its name. 2) MRA’s latest Research Industry Index shows continuing progress in the U.S. market research industry’s recovery from the Great Recession. 3) Northwestern Professor Emeritus Don Schultz blogs about how badly marketers need to finally cut the cord from their ways of the past.