Bob Lederer RBDR

“Likely Voters” stumped pollsters. Is PPM Nielsen’s OOH solution? (RBDR 11.10.2014)

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Today on RBDR: 1) How U.S. pollsters may have so miscalculated the spread between winning and losing candidates last week. 2) Another 2014 election story is about the overabundance of digital data that candidates had in their election efforts–and how it went unused. 3) Nielsen may finally have a handle on OOH (out-of-home) viewing, using the Arbitron PPM system it acquired earlier this year.

Bob Lederer RBDR

Impact on MR interests from GOP Senate. Biz finding social media use. (RBDR 11.4.2014)

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On today’s RBDR: 1) On Election Day in the U.S., MRA’s Howard Fienberg speculates about what Republican control of the U.S. Senate and House could lead to with respect to research’s legislative interests. (Link: http://www.marketingresearch.org/news/2014/10/27/election-2014-and-mr-what-the-results-may-bring-for-the-survey-opinion-and-marketing)
2) Former WMMB Director of MR Margaret Welke died last week. 3) A Harris Poll for Hootsuite’s Social Business Benchmark reports remarkably high percentages for corporations and what social media can do for them.

Bob Lederer RFL Communications, Inc.

Twitter tweets its IPO; Rentrak primed for takeover? GOP pollsters mull how to improve their work (RBDR–9/16/13)

Today: 1) Twitter tweeted about its filing with the SEC for an IPO. 2) Bloomberg News foresees a Rentrak sale to one of several larger media research companies. 3) GOP pollsters are reviewing their 2012 polling methods with an eye on making changes.

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