Bob Lederer RBDR

Trump’s electoral support underestimated? Accuracy of Google Consumer Survey. (RBDR 05.09.2016)

Today on RBDR:

1) Every early poll, except one, show Democratic Party frontrunner Hillary Clinton trouncing presumptive Republican nominee Donald Trump in this November’s presidential election in the United States. Are these polls underestimating Trump’s electoral support?

2) How accurate and reliable is a Google Consumer Survey? Kantar will conduct validity studies to prove GCS research is solid.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website for more information.

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Bob Lederer RBDR

IMS Health/Quintiles merger. 21st century “body language” equivalent. (RBDR 05.05.2016)

Today on RBDR:

1) The IMS Health merger with Quintiles Transnational Holdings may boost the combined revenues of the new entity above #3 IBM on the RFL Global Top 50 Research Organization list.

2) Find out the 21st century equivalent of body language rom OgilvyOne Singapore’s Jason Hill.

RBDR is sponsored today and this week by Decision Analyst, helping companies accelerate New Product development.

Read Decision Analyst President Jerry Thomas’ article on New Product development and discover how vital “determination” is for a company’s NP success. Read it here.

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Bob Lederer RBDR

Only 2 apps can reveal users’ identities. Big Data and Qual: Partners, not rivals. (RBDR 04.19.2016)

Today on RBDR:

1) A new study claims that using only two social media apps can reveal a user’s identity.

2) Big Data proves it’s not a threat to qualitative research, but that it’s instead a partner-in-arms.

RBDR is sponsored by KL Communications, which asks, “Is your online community feeling stale?” That research field has been with us for 15 years, but no matter how long you have been conducting online communities KL Communications has the means to freshen up and improve yours. Check out its Co-Creation capabilities and everything else they have to offer by visiting their website.

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Bob Lederer RBDR

Google markets polling for US elections. Can algorithms change voting preferences? (RBDR 04.12.2016)

Today on RBDR:

1) Google has been earnestly working to market its online polling capabilities to presidential and congressional candidates, as well as major media outlets.

2) A psychologist, Robert Epstein, is pushing his belief that Google algorithms can create searches that manipulate election preference for particular candidates.

RBDR is sponsored by Q-Oassis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website by clicking here.

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Bob Lederer RBDR

Google won’t scrutinize jurors. Kevin Lonnie explains need for MR spokesperson. (RBDR 03.14.2016)

Today on RBDR:

1) At the federal trial involving Oracle and Google, the latter agreed with the presiding judge not to do Internet searches of empaneled jurors IF Oracle agrees to that regulation. Oracle said, No.

2) KL Communications President Kevin Lonnie explains why the market research industry needs a spokesperson to drive the interests of client researchers for the good of the industry.

RBDR is sponsored by RFL Communications, the research industry’s premier provider of news and insights, featuring our four market research newsletters, the annual RFL Global Top 50 Research Organization list and the upcoming RFL Market Research Toolbox Report (which will revolutionize how research users select their qualitative and quantitative project tools.

Visit our website, and click on the picture of the Toolbox on our home page.

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