Bob Lederer RBDR

BEST “customer retention” metric. Google adding Twitter to its search app. (RBDR 4.28.2015)

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Today on RBDR: 1) A University of Groningen study analyzes and reaches conclusions about the best metric to determine successful customer retention. (Link to this study: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2568613)
2) What will happen to Google search when it incorporates Twitter data later this year? It’s uncertain but Five Blocks’ Research Director Miriam Hirschman takes a stab at the core elements that could have impact.

Bob Lederer RBDR

Measure cell phone emotion. Google debuts “Micro-Moments” of Truth (RBDR 4.15.2015)

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Today on RBDR: 1) Measuring cell phone emotion becoming a possibility? (Article link: http://www.mediapost.com/publications/article/247372/can-your-phone-measure-emotion.html )
2) Google introduces “Micro-Moments” to earlier “moments of Truth” from P&G, Google and Altimeter Group. 3) Pollsters for Rand Paul and Marco Rubio presidential campaigns.

Bob Lederer RBDR

MR could end IE. Google: our mistakes with Glass. GfK CEO Hartmann speaks w/RBDR (RBDR 3.23.2015)

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Today on RBDR: 1) Internet Explorer may be on its last legs as Microsoft research shows it is still perceived as second rate–and coming Windows 10 will offer multiple browsers. 2) Google has its say at the South by Southwest Conference about what went wrong with Google Glass. 3) GfK CEO Mattias Hartmann speaks with RBDR about the most important changes taking place in research, worldwide.

Bob Lederer RBDR

New MR modes capturing rich, accurate, actionable, real-time intelligence (RBDR 3.9.2015)

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Today on RBDR: 1) Five ways that market researchers have discovered to access rich, accurate, actionable insights in real time. 2) Google is said to be contemplating new website research rankings based on the factuality of website content.

Bob Lederer RBDR

Tweets return to Google search. Online data qual is still a problem. (RBDR 2.11.2015)

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Sponsored by Dapresy, which helps clients automate the deployment of InfoGraphics-based dashboards that clearly communicate complex data.

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Today on RBDR: 1) Reports have spread that Twitter will allow Google to search tweets beginning later this year. 2) Tabla Mobile founder Scott Weinberg, also a veteran online panel executive, points out numerous examples of questionable online panel and survey data quality.