Bob Lederer RFL Communications, Inc.

Google three medical field threats; Cegedim Strategy importing LPD to U.S.; Canada’s drug removal problem; Big Pharma injecting brand personality to Rxs; Apple hires sleep expert to work on iWatch team (PMRVR–2/17/1014)

PMR VIDEO Report presents market research news, insights and commentary for the pharmaceutical, health care, biotech and medical device industries.

Today: 1) Motley Fool’s Leo Sun explains three serious threats that Google could inflict on the medical field. 2) Cegedim Strategy Group is importing its Longitudinal Patient Data into the U.S. to fill a number of research study needs. 3) Canada is taking three years to remove certified dangerous drugs from store shelves, according to York University Professor Joel Lexchin. 4) Big Pharma has learned about Brand Personality marketing from consumer goods companies and is injecting it into its own marketing. 5) Apple hires an acknowledged sleep expert, it is said to bolster its iWatch team.

Bob Lederer RFL Communications, Inc.

KD Paine’s exposure to Google Glass––& how the tool could change MR (RBDR–11/25/2013)

As many anticipate the launch of Google Glass, perhaps in 2014, Google is expertly sharing the product with insiders. Two weeks ago, Katie Delahaye Paine, THE expert in market research for public relations had an unplanned, mind-blowing exposure to Google Glass. She shares that and her impressions about what it may portend for market research with RBDR.

Sponsored by uSamp, offering technology solutions and survey respondents for consumer and business insights.

It’s time for researchers to optimize mobile for their important purposes. uSamp wants to share how to do that in a webinar, “What the Mobile Web Means to MR.”

It happens Wednesday December 11 at 2PM EST (1PM Central & 11AM Pacific).

To register for it: https://www4.gotomeeting.com/register/248727911

Bob Lederer RFL Communications, Inc.

RBDR for August 21, 2013

A report says Google has secured a patent for a “pay-to-gaze” patent that could be workable with advertising cost via Google Glass. Are there two types of Twitter users? And will tweets evolve from what they are today–mainly social–to a more commercial use in the future? A study from professors at the University of Pittsburgh and Columbia University examine these questions.