Bob Lederer RBDR, RFL Communications, Inc.

The End of “Flash.” IRI & GigWalk in-store services. EXPLOR Award nominations. (RBDR 9.3.2015)

Today on the Research Business DAILY Report:

1) Google Chrome is immediately stopping all use of flash, joining Mozilla and the Amazon Advertising Network.

2) Information Resources, Inc. partners with GigWalk to provide in-store services backed by mobile phone data collection and reporting.

3) The EXPLOR Award is seeking nominations for its 2015 announcement this November at the Market Research Event.

RBDR is sponsored today and this week by Decision Analyst, helping companies build stronger brands through advanced analytics.

You are invited to read Decision Analyst President Jerry Thomas’ article on making better sense of CPG new product sales projections. You can read it HERE.

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Bob Lederer RFL Communications, Inc.

Firefox Lightbeam tells surfers who’s tracking them; Outdoor ad $ to drop thru 2018 (RBDR–10/28/13)

Today: 1) Firefox launches “Lightbeam,” an add-on that informs this browser’s users the entities that are tracking them. 2) IBISWorld report shows expected revenue drops in Billboard & Outdoor advertising through 2018.

Sponsored by uSamp, The Answer Network offering technology solutions and survey respondents for consumer and business insights.