Bob Lederer RFL Communications, Inc.

Debate: Super Bowl ads are worse or better than the norm? Facebook to share TV-related data; Datasift will help WPP clients with social media information; Nielsen opens Super Bowl Advertising Hall of Fame; Most successful mergers stress improved customer satisfaction along with synergies; 28% of consumers disguise their online identity (RBDR–2/5/2014)

Sponsored by RFL Communications (http://atomic-temporary-55608588.wpcomstaging.com)

Today: 1) Super Bowl advertising studies come to conflicting conclusions about the relative impact of these commercials versus others released during the year. 2) Datasift & WPP will work together to supply WPP clients with social media research insights; meanwhile, Facebook moves to make its TV-related comments available. 3) Companies that merge must emphasize customer satisfaction along with the synergistic efficiencies that are central to every deal. 4) Last week was Data Privacy Day; here are now statistics about what individuals actually do to protect their data privacy.

Bob Lederer RFL Communications, Inc.

Super Bowl 48 ads: experts rate the good & bad, swings and misses (RBDR–2/4/2014)

Sponsored today by RFL Communications (http://atomic-temporary-55608588.wpcomstaging.com)…

RBDR’s Bob Lederer gets the lowdown from advertising research experts David Paull of Dialsmith and Paul Shellenberg of Socratic Technologies about Sunday’s Super Bowl 48 commercials.

Which ads seemed to hit the mark for effectiveness, which fell short and which couldn’t be explained?