Bob Lederer RFL Communications, Inc.

Facial coding more useful to MR than mobile; Google/comScore collaboration (RBDR–4/22/2014)

Sponsored by Precision Opiinion (http://www.PrecisionOpinion.com), for phone, focus+ and online, the most trusted name in market research. Plus, now with a mobile research division. Find out about it: http://www.mrweb.com/drno/news18877.htm

Today: 1) One of the world’s top five market research companies admits that there is more potential right now with facial coding than mobile research. 2) The government of Turkey is battling social media. 3) comScore Chairman Emeritus Gian Fulgoni discusses what the comScore-Google collaboration means to social media customers.

Bob Lederer RFL Communications, Inc.

Millennials will sell personal data; People switch devices for bigger screens (RBDR–3/11/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tops and methodologies tackle marketing complexities so that you can make more confident business decisions.

Today: 1) Consumers hold nothing back about their personal data privacy concerns online, however a Communispace study also reports a huge percentage of Millennials will barter their personal data for discounts. 2) A Facebook and GfK project revealed how many individuals own multiple online devices–and their preponderance to start something on one device and switch to another. 3) comScore Chairman Emeritus Gian Fulgoni discusses what it and ESPN hope to accomplish now that their access to PPM data has been mandated by the FTC.

Bob Lederer RFL Communications, Inc.

Serge Matta named comScore’s new CEO; IBISWorld says MR buyers have the leverage with vendors; Kantar goes to India courts re new TV Ratings Standards; Unilever’s Sthanunathan to keynote ESOMAR MENAP meeting (RBDR–2/13/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tops and methodologies tackle marketing complexities so that you can make more confident business decisions.

Today: 1) comScore shuffles its executive management team around hiring of new CEO Serge Matta. 2) IBISWorld study reports that MR buyers have the negotiating leverage in dealing with MR vendors. 3) Kantar Marketing goes to court in India regarding new TV Ratings Standards, arguing that the new rules should have been approved by the country’s Parliament. 4) At ESOMAR’s MENAP meeting in Dubai next month, Unilever SVP-Consumer & Market Insights Stan Sthanunathan will deliver the keynote, with attention on the 7 mainstream trends that could shape the insights industry in the next decade.