Bob Lederer RFL Communications, Inc.

Gallup survey savaged; 9th annual best MR vendors report from MRCareer.com (RBDR–6/26/2014)

Sponsored by Precision Opinion (http://www.PrecisionOpinion.com), for phone, focus+ and online, the most trusted name in market research.

Precision Opinion’s YouSay! mobile platform offers large domestic and international panels, along with a dynamic mobile survey platform that converts seamlessly to the screen size of smartphones and tablets — including IOs, Droid and Windows. In addition, the separate YouSay! app is generations above others in GeoFencing, Beacon Testing’s and Push Notifications. YouSay! is already designed to work with the release of IOs8 and offers the most competitive pricing around, including a “no-charge-per-complete” pricing structure.

Find out about it at http://www.yousaymobile.com.

Today: 1) Gallup’s survey of influence of social media on American consumer purchases draws fire for age of the information and how evaluation was conducted. 2) MarketResearchCareer.com’s 9th Annual Survey of MR Professionals throws kudos at many different companies. 3) Pages views, unique visitors and clicks have been widely discredited as digital metrics, so two organizations have their own metric theories. Both are built on the premise of “time spent,” but that isn’t gathering full buy-in either.

Bob Lederer RFL Communications, Inc.

uSamp panelists are especially happy as they earn major compensation; Bob Lederer expresses more reasons for MR industry college push (RBDR–3/31/14)

Sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.

Today: 1) RBDR has the money-making details from uSamp’s collaboration with CrowdComputing Systems, an effort to help its online panelists earn serious incentive monies by carrying out mobile research tasks. 2) Bob Lederer presents additional reasons by his proposal that that MR industry aggressively push MR to all U.S. colleges and universities as a solid job opportunity for those with a degree. Listen to the winners of GfK’s 2014 NextGen Competition explains their new found interest in pursuing a MR career after completing a research project.

Bob Lederer RFL Communications, Inc.

Millennials will sell personal data; People switch devices for bigger screens (RBDR–3/11/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tops and methodologies tackle marketing complexities so that you can make more confident business decisions.

Today: 1) Consumers hold nothing back about their personal data privacy concerns online, however a Communispace study also reports a huge percentage of Millennials will barter their personal data for discounts. 2) A Facebook and GfK project revealed how many individuals own multiple online devices–and their preponderance to start something on one device and switch to another. 3) comScore Chairman Emeritus Gian Fulgoni discusses what it and ESPN hope to accomplish now that their access to PPM data has been mandated by the FTC.

Bob Lederer RFL Communications, Inc.

Comparing Observational MR; Proposed Part D changes; FDA generic Rx initiative; HIMSS reports on HC mobile implementation vs. usage; MDLinx verifying European MDs; Novartis expands clinical data transparency; SAP testing “Medical Insights” cancer patient assistance (PMRVR–3/4/14)

In this Pharma Market Research VIDEO Report:  1) GRACE, an 11-item checklist of data and methods, allows testing of baseline quality criteria for observational research.  2) The CMS is proposing changes to Medicare Part D. The big picture change calls for stopping automatic Medicare coverage of two drug classes; the underlying consideration in the plan could lead to federal government price negotiations with pharmacos (expressly forbidden in legislation that established Part D).  3) The FDA launches a $20 million initiative to test generic drug production, which represents 80% of Rx drugs. India, wiht its $15 billion in annual generic drug production, is a primary focus but China is also in the crosshairs. 4) HIMSS mobile research study investigates its implementation and use by healthcare providers.  5) GfK reports an upsurge in 2013 in purchase of mobile-connected medical devices in top European countries.  6) MDLinx is launching its physician verification service in Europe.  7) The Kaiser Family Foundation reports users of the ACA website were more price-oriented than physician-focused.  8) Novartis says it has extended its pharmaco leadership in clinical trial data transparency.  9) SAP is testing “Medical Insights,” a capability that aids cancer patients by pulling relevant data from many cancer data sources, runs advanced analytics and delivers customized results in real time.

Bob Lederer RFL Communications, Inc.

Analysis of Nielsen’s acquisition of Harris Interactive; A Worthy Read: Vaughn Mordecai’s “7 Things I’m Thankful for about the MR Industry” (RBDR–12/2/2013)

Today: 1) RBDR’s analysis of the Nielsen Company proposed acquisition of Harris Interactive suggests rationales and potential next steps. 2) Discovery Research’s Vaughn Mordecai’s touching blog commentary about “7 Things I’m Thankful for about the Market Research Industry.”

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackles marketing complexities so that you can make more confident business decisions.