Poor Data Quality Saps 6% of your Biz Revenues | RBDR

February 27, 2017. Today on RBDR:

1) Ipsos’ Q4 and full 2016 financial results show greatest interest in “New Services” and a new business plan is coming this year.
2) The business impact from poor customer data is calculated by a United Kingdom study that pegs it at 6% loss of revenue.
3) German authorities issue consumer warnings against the purchase of the “My Friend Cayla” doll because of its data collection that is shared with an outside organization.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to enhance and improve the standing of client research/insights organizations. Using experiences and expertise collected from over 300 client research organizations over 23 years, RFL Client Consulting is ready to boost your effectiveness and efficiency.

For detail on how RFL Client Consulting can help, please visit our website.

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Google can’t look into jurors. Germany investigates Facebook. Ad-blocking increase (RBDR 03.07.2016)

Today on RBDR:

1) Attempts by Google and Oracle to investigate potential jurors on the Internet using information collected from a questionnaire was ruled out by a federal judge overseeing a suit over Java application programming interface copyrights.

2) Germany’s cartel office is investigating Facebook’s data collection methods for their openness with users as well as anti-competitiveness.

3) Ad-blocking on a global basis is gaining steam, according to quarter-by-quarter 2015 GlobalWebIndex studies.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Be sure to visit their overview of services and ideas by clicking here.

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“Swarm Intelligence” crash course. Twitter can’t predict elections. (RBDR 02.18.2016)

Today on RBDR:

1) We didn’t know what Swarm Intelligence is, so we assume you don’t either. RBDR has a crash course, and you can find a link to this story here.

2) At first glance, Twitter appeared to be a better predictor of the German 2013 Federal Election than traditional polling. Upon further review, that is not the case.

RBDR is sponsored by L&E Research, where recruiting is their passion. Quality respondents plus quality information. It’s that simple.

Visit their website, and check out their post about how to find and put together all the elements that can gain a clearer picture of “the whole truth” in any project for researchers. Read it here.

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Germany’s World Cup Big Data edge; 27 DMAs band together into Global DMA (RBDR–7/16/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) Germany’s winning World Cup squad seems to have an edge, a Big Data edge, provided by the “Match Insights” tool which delivered player and team metrics/tendencies. 2) 27 direct marketing associations from all over the world have banded together to form the Global Direct Marketing Association. 3) The UK’s Marketing Research Association has launched a sugging and frugging hotline that can be used by organization and individuals to report that sort of abusive behavior.