Bob Lederer RBDR

Cos. accelerate analytics hiring. Reid: let’s innovate, not fight FCC (RBDR 9.21.2015)

Today on RBDR: 1) A Gartner study seems to indicate a marked acceleration in corporations’ hiring to fill analytics positions. 2) Vision Critical founder and President Andrew Reid explains to RBDR why he believe the research industry should devote less time fighting the FCC over use of autodialers and place greater emphasis on innovative solutions in data gathering.

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Bob Lederer RBDR

Customer Experience biz boom. Even best insights don’t lead to top strategy. (RBDR 8.4.2015)

Today: 1) Two of Australia’s research-related associations merge. 2) Gartner reports that 86% of businesses to mostly compete on the basis of customer experience by 2016. 3) TNS Managing Director Gary de Ocampo explains why even the best insights do not normally lead to good corporate strategies.

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Bob Lederer RBDR

70% of ’14 ads ineffective. 55% ROI from Big Data use (RBDR 1.15.2015)

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On today’s RBDR: 1) A Fournaise Marketing Group investigation of more than 2.5 million BB and B2C ads from 2014 shows 70% of them were ineffective, and Fournaise believes it can explain why. 2) BrainJuicer’s FeelMore50 global advertising review for 2014 has been released. 3) Two sources, Gartner and SapientNitro, explain how Big Data is falling far short of ROI expectations.

Bob Lederer RFL Communications, Inc.

Gallup survey savaged; 9th annual best MR vendors report from MRCareer.com (RBDR–6/26/2014)

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Today: 1) Gallup’s survey of influence of social media on American consumer purchases draws fire for age of the information and how evaluation was conducted. 2) MarketResearchCareer.com’s 9th Annual Survey of MR Professionals throws kudos at many different companies. 3) Pages views, unique visitors and clicks have been widely discredited as digital metrics, so two organizations have their own metric theories. Both are built on the premise of “time spent,” but that isn’t gathering full buy-in either.

Bob Lederer RFL Communications, Inc.

Medical Identity Theft emerges; “We Feel” maps moods via Twitter (PRVR– 5/27/2014 — 5/30//2014)

This week on Pharma Research VIDEO Report: 1) ID Experts & its MIDAS system are making their mark on the emerging medical identity theft prevention industry 2) The new “We Feel” Twitter tool plans to map moods around the globe that will lead to improved allocation of mental health services 3) Buck Consultants’ survey shows an expected drop in health care costs next year, between 1/10 of 1% and 1/2 of 1%. 4) Research2Guidance estimates the health & fitness app market to grow from $2.4 billion so far to $26 billion by the end of 2017.