Today: A intensive look at the threats, costs and other ramifications of the implementation and regulation of TCPA on the market research industry.
RBDR is sponsored today and this week by Decision Analyst, helping companies build stronger brands through advanced analytics.
You are invited to read Decision Analyst President Jerry Thomas’ article on making better sense of CPG new product sales projections.
The link: http://www.decisionanalyst.com/publ_art/SalesForecasting.dai
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Today on RBDR: 1) New Clarifai software is said to break new media ground by recognizing what it happening in a video so that particular brands can be inserted at given points. 2) Horizon Media says it will inject “moods” into radio research. 3) Gallup announced it will gradually move away from reliance on its Lincoln, NE telephone call center and a shift to online research for its polling.
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RBDR is sponsored today and this week by Toluna, featuring PanelPortal, a branded community solution that lets you listen and learn from the people you want to understand most.
To learn more, please visit: http://www.toluna-group.com/brands-connecting-with-people/panelportal/resources
On today’s RBDR: 1) University of St. Gallen Professor Oliver Gassmann, writing from Switzerland for The Financial Times, critiques many companies that have missed new business opportunities by failing to alter their business models. Here’s the link to the original story: http://www.ft.com/intl/cms/s/2/b2ef363c-31c4-11e4-b377-00144feabdc0.html
2) How brands need to take advantage of social media comes down to engaging with consumers on their terms, not the companies.
Sponsored by Precision Opinion (http://www.PrecisionOpinion.com), for phone, focus+ and online, the most trusted name in market research.
Precision Opinion’s YouSay! mobile platform offers large domestic and international panels, along with a dynamic mobile survey platform that converts seamlessly to the screen size of smartphones and tablets — including IOs, Droid and Windows. In addition, the separate YouSay! app is generations above others in GeoFencing, Beacon Testing’s and Push Notifications. YouSay! is already designed to work with the release of IOs8 and offers the most competitive pricing around, including a “no-charge-per-complete” pricing structure.
Find out about it at http://www.yousaymobile.com.
Today: 1) Gallup’s survey of influence of social media on American consumer purchases draws fire for age of the information and how evaluation was conducted. 2) MarketResearchCareer.com’s 9th Annual Survey of MR Professionals throws kudos at many different companies. 3) Pages views, unique visitors and clicks have been widely discredited as digital metrics, so two organizations have their own metric theories. Both are built on the premise of “time spent,” but that isn’t gathering full buy-in either.
RFL Communications, Inc. 