Bob Lederer RBDR

Nielsen’s 7-month TV data glitches. Ethnography spawns “Authographies.” (RBDR 10.13.2014)

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Today on RBDR: 1) Nielsen’s television measurement admits seven months of viewing reporting data errors explained by a software glitch.

2) Ethnography has evolved into a new tool, authography, in which time lapse camera records thousands of pictures of a research participant during the course of a day. (http://www.marketingweek.co.uk/radius-global-uncovering-the-truth-with-autography/4011779.article)

3) A Big Data farming implementation is explained in a Reuters story.

Bob Lederer RFL Communications, Inc.

Consumers: digital privacy kaput; Multiple tweets aid brands (RBDR–6/2/2014)

Monday June 2 on RBDR, sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.

1) A U.S. and UK consumer privacy study shows they have written off digital privacy as basically unavailable, yet 49% of them are indifferent about tracking them if they received brand offers.

2) Multiple tweets about a brand induce consumer behavior, according to a Twitter, ARF, Fox and DB5.

3) Google’s share of search engine activity may be significantly larger than the 67% reported by comScore.

Today’s video link in the “Cloud”: https://cloud.real.com/s/Gyp8PR

Bob Lederer RFL Communications, Inc.

Facebook feeds data to TV Nets, Study: MR undergoing evolutionary change (RBDR–10/02/13)

Today: 1) Facebook may be establishing a new social media data collection trend by collecting and sending its users’ data re TV programs to the four American TV networks. 2) Best Practices, LLC’s Consumer MR Innovation study describes adoption as ongoing evolutionary change, not revolutionary, disruptive change. 3) Nielsen Vice Chair Susan Whiting will retire at the end of 2013.

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.