Big Data drives “Single Unified View.” The challenges of better data segmentation. (RBDR 04.27.2016)

rbdr_04272016

Today on RBDR: 1) A “Single Unified View” is being driven by the onset of Big Data, and its overabundance of data that can be applied to create never-before seen understanding. 2) Marketers, with few exceptions are gaga about segmentation and calling for more reliance on it, BUT moving beyond age and gender is exceptionally […]

Gallup survey savaged; 9th annual best MR vendors report from MRCareer.com (RBDR–6/26/2014)

Sponsored by Precision Opinion (http://www.PrecisionOpinion.com), for phone, focus+ and online, the most trusted name in market research. Precision Opinion’s YouSay! mobile platform offers large domestic and international panels, along with a dynamic mobile survey platform that converts seamlessly to the screen size of smartphones and tablets — including IOs, Droid and Windows. In addition, the […]

Instagram’s amazing engagement going away; static ads best flashy ads (RBDR–5/6/2014)

Tuesday May 6 on RBDR, sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community. 1) Forrester Research says its study shows Instagram’s amazing user engagement, but states that is about to be watered down based on what it has been told about Facebook plans. […]

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