Bob Lederer RBDR

Was the Clinton Campaign Doomed by a Misfiring Algorithm? | RBDR

December 13, 2016. Today on RBDR:

1) Did a prized, proprietary algorithm doom the Clinton presidential campaign by misdirecting travel, time and monies?

2) “Looking Further With Ford 2017” delivers at least two new consumer trends that can change research.

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Bob Lederer RBDR

2020 Research continuing innovation. Lieberman Rsch WW virtual reality breakthru. (RBDR 8.11.2015)

Today on RBDR: 1) A look at the continuing innovation push by 2020 Research, most recently for dial testing and an Apple Watch App specifically designed for market research. 2) Lieberman Research Worldwide has discovered the incredible power of Virtual Reality both for research and non-research situations. President David Sackman explained.

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Bob Lederer RBDR

Ford’s new Research & Innovation Center. Mizzouri’s Ali Perry. (RBDR 1.26.2015)

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Today on RBDR: 1) Ford Motor Co. opens its new Palo Alto, CA Research & Innovation Center. 2) Mizzouri CMO Ali Perry explains how very basic research ideas, engineered and driven by a small group of dedicated, innovative, detail-oriented and connected senior research executives, are bringing faster, less expensive and better research work to life.

Bob Lederer RFL Communications, Inc.

White House consumer privacy report; 3 unique mobile MR applications (RBDR–5/5/2014)

Monday May 5 on RBDR, sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.

1) A long-anticipated White House report on data privacy protection contains six recommendations to protect U.S. and foreign individuals.

2) “4 Things You Didn’t Know You Could Do With Mobile Research” actually contains three that you and we haven’t heard before, but it is till worth “Googling.”

3) If you have any doubts about marketing research as your current career choice, consider the case of Ford Motor Company’s new CEO, Mark Fields.