NPS Evaluations About Delta Airlines Raise Questions / RBDR

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September 16, 2019

Today’s RBDR: Delta Airlines would appear to be consumers’ favorite U.S. domestic airline based on its superior record with respect to lowest percentage of late arrivals and cancellations. Yet, Delta trails competitors in customer satisfaction NPS evaluations, which, it can be argued, demonstrates frailties with NPS.

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Social Media Companies Have SO MUCH DATA That…

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November 15, 2018. Today on RBDR:

Kalev Leetaru blogged on Forbes about the sad, worrying reality that social media companies can capture nearly any personal information they like without needing to own up to what they are doing with it or to face real government oversight.

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Artificial Intelligence in Research for Dummies | RBDR

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August 6, 2018. Today on RBDR:

A handful of specific applications for artificial intelligence to speed up and boost the efficiency and effectiveness in market research.

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Corporate Expert Advises Clients on Questions to Ask Vendors | RBDR

February 8th, 2017. Today on RBDR:

One of corporate America’s top public relations and strategic communications professionals suggests what businesses should be thinking and asking of their market research vendors about their work after the 2016 presidential election polling debacle.

RBDR is sponsored this week by Symmetric Sampling, a Division of Decision Analyst, which is providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems.

Learn more by visiting their website.

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Decision analysts sitting in MRD. Right metrics drive Mobile Mktg. (RBDR 09.12.2016)

Today on RBDR:

1) Kathryn Korostoff blogs about the great source of data analysts: your market research departments. Of course, she explained.

2) As CMOs continue to struggle with how much to invest in mobile marketing and where to make those investments, Steve Olenski wrote on Forbes.com the essentials.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. For more information, visit their website.

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