Bob Lederer RBDR

Lego’s anthropology-like MR. Leading-edge consumers on connected cars.(RBDR 4.1.2015)

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Today on RBDR: 1) ReD Associates’ Mikkel Rasmussen explains how Lego’s market research differs from other toy manufacturers–and improves its understanding.  2) Leading-Edge Consumers voice their preferences among connected car choices.

Bob Lederer RBDR

Keiningham paper cops award. POPAI & A.R.E. merge. John Zogby visits RBDR. (RBDR 3.31.2015)

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Today on RBDR: 1) Ipsos Loyalty Chief Strategy Officer Tim Keiningham wins the Journal of Service Management’s 2014 Robert Johnston Outstanding Paper award.  2) POPAI and A.R.E. are merging into a single retail trade association that promises to improve the services provided to members, including retail research. 3) Zogby Analytics’ John Zogby unloads to RBDR about a number of changes in research and how companies can adopt to them.

Bob Lederer RBDR

Why online bests telephone polling. EU: get off Facebook for privacy. (RBDR 3.30.2015)

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RBDR is sponsored by FocusVision, your single source solution for quantitative and qualitative research. To discover valuable information about FocusVision’s latest research addition, you can visit:

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Today on RBDR: 1) A Signal survey says that 360º view of customers is the priority of 90% of marketers, yet only 6% of them say they have that information.  2) Canada’s top pollster of all time, Angus Reid, shares his data that compares telephone polling with online polling.  3) RBDR News Notes: The EU warns its citizens that having personal privacy from U.S. security services means getting off of Facebook. And the Heinz takeover of Kraft this June is expected by serious observers to lead of severe cuts in marketing

Bob Lederer RBDR

New MR acquisition trend? Rocket Fuel IDs ad super chargers. Wearable data privacy.(RBDR 3.24.2015)

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Today on RBDR: 1) RBDR Producer Bob Lederer believes there is a new research acquisition trend, highlighted in the last week by FocusVision and Survey Sampling. 2) Rocket Fuel research has uncovered the percentage impact in conversation rate from including six different elements in a ad. (Link to article: http://www.bizreport.com/2015/03/research-reveals-how-much-of-an-ads-performance-down-to-cont.html) 3) Data privacy is now an issue with wearables devices, according to Sensum President Gawain Morrison.

Bob Lederer RBDR

The “New” mobile trends. Unilever’s Sthanunathan on people vs. consumers (RBDR 3.17.2015)

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Today on RBDR: 1) FocusVision releases a third annual white paper that details new trends in mobile research usage.( http://ww2.focusvision.com/wp-content/uploads/2015/03/FV_Dec_MobileUpdateWhitePaper.pdf))

2) Unilever SVP CMI Stan Sthanunathan explains why Unilever marketing designs lead his research effort to focus on people and not individuals as consumers.