Bob Lederer RBDR

Data Not Created Equal between Ad Agencies, Brand Marketers | RBDR

January 4th, 2017. Today on RBDR:

1) A study points out a discrepancy between the types of data considered most important by advertising agencies versus brand marketers.

2) One of America’s six “A+” political polling organizations, California’s Field Poll, is closing down early in 2017.

3) The FTC reaches an agreement with Turn, Inc. to change the way it handles consumers’ personal information.

RBDR is sponsored this week by Toluna, a leading digital insights provider that provides a suite of Experience Measurement solutions. Toluna works with one of the largest US-based retail organizations to measure in-store customer satisfaction, loyalty and advocacy via a dedicated CEM reporting system. You can find a link to this case history by clicking here.

For more information, visit Toluna on the web by clicking here.

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Bob Lederer RBDR

RFL & RBDR MR Exec of the Yr, Client MRer of Yr & Story of the Year (RBDR 1.4.2016)

Happy New Year, RBDR is back! Today, RBDR and parent company RFL Communications:

1) announce a new annual award, the Larry Gold Research Story of the Year,

2) name the 2015 Market Research Story of the Year,

3) name the 2015 Client Market Research Executive of the Year.

RBDR is sponsored today and this week by Decision Analyst, helping companies build stronger brands through advanced analytics.

You are invited to read Decision Analyst President Jerry Thomas’ article on building strategic brand value: “Brand Strategy.” Find it here.

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Bob Lederer RBDR

PepsiCo trashcan PowerPoint. CA polling legend Mervin Field dies. (RBDR 6.10.2015)

Today: 1) PepsiCo Insights has given up on PowerPoint–here’s a quick glance at what replaced it. 2) Mervin Field, a respected California pollster since 1947, died at age 94 on Monday.

RBDR is sponsored today and this week by Market Probe, which for over 30 years has ensured for its customers that Voice of the Customer insights are collected, decoded and woven into strategic and operational decisions.

And Market Probe is ready to help you take the next evolutionary step in Customer Experience Management, Customer Advocacy.

Check out this link: http://www.marketprobe.com/stakeholder-solutions/customer-adocacy-a-new-approach/share.html
Check out MarketProbe.com.

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