Bob Lederer RFL Communications, Inc.

McDonald’s: Coping With Covid, Planning For Post-Covid / RBDR

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July 14, 2021

Today on RBDR: McKinsey & Co. Senior Partner Brian Kelly interviewed McDonald’s President & CEO Chris Kempczinski about dealing with effects of the Coronavirus and the QSR chain’s adaptations as consumer behavior changes.

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Bob Lederer RBDR

Burger King MR Lures Customers From McD’s Stores / RBDR

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January 10, 2019

Today on RBDR: Burger King applied “geo-conquesting” to target consumers around McDonald’s locations in a combined research and competitive intelligence project. It converted 20 times more consumer business than any prior BK app promotion.

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