Bob Lederer RFL Communications, Inc.

Noteworthy News From Facebook And Kroger / RBDR

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November 9, 2021

Today on RBDR: Two noteworthy news items spotted by RBDR: 1) Facebook’s elimination of its automatic facial recognition implementation for pictures and videos, and 2) Kroger’s launch of Collaborative Cloud, a DIY research capability provided to manufacturers who can ask Kroger’s data system for aggregated, anonymized data about their brands (collected from 60 million U.S. households).

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Bob Lederer RFL Communications, Inc.

Three Noteworthy Research News Items / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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October 13, 2021

Today on RBDR: A selection of brief, high-impact research news notes: 1) Facebook blames researchers for its negative press; 2) PepsiCo credits insights for top-line growth; and 3) New smart glasses can access streaming and mobile games.

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Bob Lederer RFL Communications, Inc.

Facebook Claims Brand Loyalty Is Wearing Thin / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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June 22, 2021

Today on RBDR: Facebook and Kantar are publicizing results of their study that proclaims that consumer brand loyalty is wearing away at levels that will surprise their companies.

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Bob Lederer RFL Communications, Inc.

“5” Is Facebook Advertising’s Magic Number / RBDR

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December 9, 2020

Today on RBDR: Facebook ordered a study designed to find out how many repeated exposures of an ad to the same person can occur until the impact of the advertising has diminishing returns. The conclusion: Five.

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Bob Lederer RFL Communications, Inc.

Zoom Use Exploded Along With Security, Privacy Concerns / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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August 31, 2020

Today on RBDR: With the onset of the Coronavirus, one of the biggest benefactors from research industry use is Zoom. Throughout 2020, Zoom has gained 300 million daily users while continually (and quietly) been charged with breaches of security and privacy.

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